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Tag: advertising

Categories Advertising

Iconic Ads: Coldarin – Kya Haal Bana Rakha Hai

Posted on July 8, 2021by Vejay Anand
Anil Kapoor (later CEO, Ulka), the marketing manager at Boots had a problem, Coldarin launched in the late 1970s was struggling. Coldarin was derived from Cold+Asprin and was f…
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Categories Advertising

Iconic Ads: Vimal Suitings – Only Vimal

Posted on July 8, 2021July 8, 2021by Vejay Anand
It is very interesting how the “Only Vimal” brand emerged. In a meeting between Dhirubhai Ambani, Frank Simoes and AG Krishnamurthy, Dhirubhai kept mentioning that in many aspects…
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Categories Advertising

Iconic Ads: Lifebuoy – Tandurusti Ki Suraksha

Posted on July 8, 2021October 11, 2021by Vejay Anand
The British Lifebuoy came to India in 1895 (the 1st container with soaps landed in Bombay). And for a very long time, it ran with its old proposition ‘Washing away germs to keep y…
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Categories Advertising

Iconic Ads: Onida – Neighbour’s Envy, Owner’s Pride

Posted on July 8, 2021July 8, 2021by Vejay Anand
Core Values The Onida team and Advertising Avenues (Gautam Rakshit, Ashoke Roy, and Gopi Kukde) decided that upper-middle and upper-class Indians were primed for world-class pr…
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Categories Advertising

Iconic Ads: Vicks Cough Drops – Khich Khich Dur Karo

Posted on July 8, 2021January 16, 2022by Vejay Anand
In the early 1980s, it was drug regulation & then pharma ban, Vicks has been through a lot. In the late 1980s, Vicks was moved from Over Counter (OTC) product to a prescrip…
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Categories Advertising

Iconic Ads: Complan – I am a Complan Girl

Posted on July 8, 2021January 23, 2022by Vejay Anand
Glaxo first brought it to India in 1964. Doctors were the first to recommend Complan — an abbreviated form of ‘Complete Food Plan' — as a convalescence drink. However, in India…
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Categories Advertising

Iconic Ads: Santoor – Twacha Se Umar Ka Pata Hi Nahin Chalta!

Posted on July 7, 2021July 18, 2022by Vejay Anand
Wipro launched a sandalwood–turmeric-based soap called Santoor in 1985 after evaluating several product concepts. Santoor was coined from the first three letters of both ‘san'dalw…
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Categories Advertising

Iconic Ads: Asian Paints – Har Ghar Kuch Kehta Hai

Posted on July 6, 2021July 6, 2021by Vejay Anand
In 2002, an excited Piyush Pandey called KBS Anand, CEO & Amit Syngle – then CMO, Asian Paints for a meeting at the Ogilvy office. The Ogilvy & Asian Paints teams were try…
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Categories Advertising

Iconic Ads: Jenson & Nicholson – Whenever you Think of Colour

Posted on July 6, 2021July 1, 2022by Vejay Anand
Rumour Rumour has it in the 1970s, Rediffusion had made a pitch to Asian Paints, & they loved it. They were inclined to give Rediff the account, but when asked why Gattu wa…
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Categories Advertising

Iconic Ads: Taj Mahal Tea – Wah Taj!

Posted on July 6, 2021July 27, 2021by Vejay Anand
Brooke Bond Taj Mahal Tea was launched in 1966 in Kolkata. India’s first premium tea brand, made from the finest leaves. In the 70s, Taj Mahal Tea had a strong British influenc…
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Categories Advertising, Marketing

Iconic Ads: Tuff Shoes – In the Buff

Posted on July 6, 2021May 24, 2022by Vejay Anand
The client was an unheard-of sports shoe brand - Tuff Shoes. They had some export surplus shoes and needed to liquidate them too. Also, a small brand that was trying to counter fo…
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Categories Advertising

Iconic Ads: Amul Chocolates- A Gift for Someone you Love

Posted on July 6, 2021September 11, 2022by Vejay Anand
Amul started chocolates in the early 1970s after the cocoa farmers from Kerala came to Varghese Kurien for help as cocoa prices had collapsed. GCCMF (Amul) had chosen Radeus as…
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Categories Advertising

Iconic Ads: ITC Sundrop – Healthy Oil for Healthy People

Posted on July 6, 2021July 6, 2021by Vejay Anand
There were a few parameters to be followed when ITC ventured into edible oil marketing which the team had agreed upon:1) Packed refined oil for the same price as loose oil, which …
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Categories Advertising

Iconic Ads: Hamara Bajaj – Bulund Bharat

Posted on July 5, 2021July 5, 2021by Vejay Anand
In 1989, the scooter led Bajaj was under threat. Motorcycle brands such as Honda, Yamaha and Suzuki attracted customers with campaigns that emphasize speed, style, mileage and sup…
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