Tag: advertising

The 50-cc moped Luna became a winner in the 1970s. Launched by the Firodias, the cross between a bicycle and motorcycle was targeted at the middle class—men and women The Luna …

If you are the 70s/80s kid, you grew up with Rasna. Rasna used to be a part of the household monthly shopping basket. Bottles of juice concentrates were kept handy, to help kid…

Pizza was a unique idea in India when Domino's Pizza launched it. Only high-end consumers enjoyed it in fancy restaurants. The goal then was to educate and introduce customers to …

The mid-90s were the early days for mobile telephony in India. Everybody who was somebody was trying to get a piece of the pie. Ericsson was one of them, and Nexus Equity was thei…

In the late 70s, if you visited a cinema, chances are you would have seen Sunil Gavaskar driving the ball exquisitely in a Palmolive commercial, and with every drive, it was shown…

Nycil, the talcum powder was handled by many agencies before it reached the doorstep of Sista in the early 70s. There were no consistent and good creatives until then. Nycil w…

In the 80s, Photophone Industries launched a simple, uncomplicated colour camera that promoted colour over the predominant black and white. (Btw cameras could use b/w and colour r…

With a loan of Rs 80, seven Gujarati ladies started Shri Mahila Griha Udyog Lijjat Papad. To grow their business, they wanted to advertise with a shoestring budget, far away from …

Circa 1976. Britannia Glucose-D was a biscuit targeted at children. Parle G was the go-to brand then and when customers asked for glucose biscuits, Parle G was the preferred choic…

Till recently, Nerolac was FCB Ulka’s oldest client. In fact, the Goody Tiger logo (discontinued a few years back) was tweaked to suit the brand by Subhash Tendle, an art director…

Godfrey Philips (a Philip Morris partner) launched Four Square cigarettes in 1961 in India.The brand was pottering along when GPI decided to revitalize the brand. In 1977, Lintas …

When the signal from a radio station was good, two curtains in the magic eye of the radio would converge.  The radio – Murphy.  A wooden box, an embroidered cloth …

Cigarette companies in India were rigid and conservative, and they thought they knew it (all) --the pack must be like this, the crest must be like that, and so on.  Vazir …

Hero Honda introduced a 4-stroke motorcycle badged CD100 in the mid-1980s. It had a class-leading mileage of 80 km/l, unheard of at the time. The brief was to make motorbikes, …