Anil Kapoor (later CEO, Ulka), the marketing manager at Boots had a problem, Coldarin launched in the late 1970s was struggling.
Coldarin was derived from Cold+Asprin and was f…
It is very interesting how the “Only Vimal” brand emerged. In a meeting between Dhirubhai Ambani, Frank Simoes and AG Krishnamurthy, Dhirubhai kept mentioning that in many aspects…
The British Lifebuoy came to India in 1895 (the 1st container with soaps landed in Bombay). And for a very long time, it ran with its old proposition ‘Washing away germs to keep y…
Core Values
The Onida team and Advertising Avenues (Gautam Rakshit, Ashoke Roy, and Gopi Kukde) decided that upper-middle and upper-class Indians were primed for world-class pr…
In the early 1980s, it was drug regulation & then pharma ban, Vicks has been through a lot.
In the late 1980s, Vicks was moved from Over Counter (OTC) product to a prescrip…
Glaxo first brought it to India in 1964. Doctors were the first to recommend Complan — an abbreviated form of ‘Complete Food Plan' — as a convalescence drink.
However, in India…
Wipro launched a sandalwood–turmeric-based soap called Santoor in 1985 after evaluating several product concepts. Santoor was coined from the first three letters of both ‘san'dalw…
In 2002, an excited Piyush Pandey called KBS Anand, CEO & Amit Syngle – then CMO, Asian Paints for a meeting at the Ogilvy office. The Ogilvy & Asian Paints teams were try…
Rumour
Rumour has it in the 1970s, Rediffusion had made a pitch to Asian Paints, & they loved it. They were inclined to give Rediff the account, but when asked why Gattu wa…
Brooke Bond Taj Mahal Tea was launched in 1966 in Kolkata. India’s first premium tea brand, made from the finest leaves.
In the 70s, Taj Mahal Tea had a strong British influenc…
The client was an unheard-of sports shoe brand - Tuff Shoes. They had some export surplus shoes and needed to liquidate them too. Also, a small brand that was trying to counter fo…
Amul started chocolates in the early 1970s after the cocoa farmers from Kerala came to Varghese Kurien for help as cocoa prices had collapsed.
GCCMF (Amul) had chosen Radeus as…
There were a few parameters to be followed when ITC ventured into edible oil marketing which the team had agreed upon:1) Packed refined oil for the same price as loose oil, which …
In 1989, the scooter led Bajaj was under threat. Motorcycle brands such as Honda, Yamaha and Suzuki attracted customers with campaigns that emphasize speed, style, mileage and sup…
