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Tag: advertising

Categories Advertising

Iconic Ads: Cinthol – Body Confidence with Vinod Khanna

Posted on July 10, 2021April 9, 2022by Vejay Anand
A year or so after Imran Khan had endorsed Cinthol, it was Vinod Khanna who reinforced Cinthol as a Macho brand. Cinthol also signified confidence, with both Imran and Vinod, …
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Categories Advertising

Iconic Ads: Super Rin – Safedi Ki Chamkar Zyada

Posted on July 9, 2021July 9, 2021by Vejay Anand
In the 70s, Unilever had a detergent bar that had managed to gain some success in South Africa. They used the same economy plank in India – ‘If you wash with the detergent bar you…
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Categories Advertising

Iconic Ads: VIP Frenchie – Macho in Briefs

Posted on July 9, 2021July 9, 2021by Vejay Anand
In the 80s, Goutam Rakshit led Advertising Avenues, created the blockbuster commercial for their client VIP Undergarments. The brand was Frenchie. Dalip Tahil, the hero, tackl…
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Categories Advertising

Iconic Ads: Johnson & Johnson – Nude Models Wanted

Posted on July 9, 2021July 9, 2021by Vejay Anand
In 1993, a simple b/w 30cc ad was published on some page inside (of newspapers). It brought in a lot of attention. India is known for its extremely moralistic attitude where mi…
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Categories Advertising

Iconic Ads: Airtel – Express Yourself

Posted on July 9, 2021September 11, 2022by Vejay Anand
Different circles of Airtel had been running their communication based on local requirements. This meant there was no common thought between all communication across the country e…
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Categories Advertising

Iconic Ads: Dhara – The Kid & the Jalebi

Posted on July 9, 2021by Vejay Anand
In the 80s, Dhara, launched by NDDB, became the largest selling edible oil brand thanks to the subsidies, but it had acquired an image of ration oil! However, in the 90s, when …
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Categories Advertising

Iconic Ads: Maggi Noodles – Bas Do Minute

Posted on July 9, 2021July 9, 2021by Vejay Anand
1982, Maggi Noodles were launched in India, targeting working women. It was positioned as a “convenience product” - an alternative for lunch and dinner. By creating a new category…
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Categories Advertising

Iconic Ads: NDDB – Doodh Piyo Glassful

Posted on July 9, 2021May 4, 2022by Vejay Anand
In the early 90s, milk faced a surprising challenge from soft drinks. Thanks to liberalization, people got access to colas, sodas and chocolates, etc. The National Dairy Develo…
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Categories Advertising

Iconic Ads: Bajaj Bulbs – Jab Mein Chota Ladka

Posted on July 9, 2021April 16, 2022by Vejay Anand
Advertising in the 80s was based on family situations and the product played a pivotal role. And it worked. The Bajaj bulb advertising used this by using nostalgia in fair measure…
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Categories Advertising

Iconic Ads: Tata Steel – We Also Make Steel

Posted on July 9, 2021July 9, 2021by Vejay Anand
In the late 80s, an uplifting campaign was telecast showcasing the happiness of employees, the CSR activities that ranged from hospitals to sports and so on. It brought a sense of…
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Categories Advertising

Iconic Ads: Woodwards Gripe Water – Experience Over Expertise

Posted on July 9, 2021June 13, 2022by Vejay Anand
In the late 1980s, Bonnisan had entered the Indian market for the treatment of mild gas and tummy troubles in babies. All doctors believed that Woodward's Gripe Water should be st…
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Categories Advertising

Iconic Ads: VIP – Kal Bhi, Aaj Bhi

Posted on July 9, 2021July 9, 2021by Vejay Anand
In the early 90s, VIP Luggage needed to entrench itself with the rising middle class. HTA (JWT) decided to focus on the Indian institution of the family. Like the family is fo…
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Categories Advertising

Iconic Ads: Strepsils – The MGM Lion Meow!

Posted on July 9, 2021by Vejay Anand
1970’s. Back to the Boots Company but a different brand – Strepsils. And with Clarion The difficult Anil Kapoor was the client, and he used to grind agencies to death. Agenc…
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Categories Advertising

Iconic Ads: Gold Spot – The Zing Thing

Posted on July 8, 2021April 8, 2023by Vejay Anand
Rekha and Gold Spot Gold Spot had trysts with Rekha as an endorser, but it was known as a kids brand. It had kiddie collectables and other fun stuff which worked as good engage…
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