Steve Jobs, Howard Schultz, Charles Schwab, A.G. Lafley, Narayana Murthy, Micheal Dell, Kenneth Lay, Jerry Yang & Paul Allaire - The Comeback Bosses
And to spice it up - Jo…
A few years back, the UK business magazine “Management Today”, along with the Institute of Leadership and Management, carried out a survey of approximately 2500 managers and non-m…
I love the game of tennis. The ATP (Association of Tennis Professionals) releases tour rankings of its players at regular planned intervals.
There is a formula that is us…
I fly a lot on the domestic circuit. I fly on airlines that have frequent flyer programs and also on those which do not. Since I also fly on value airlines like Indigo, Spice, Go …
Unless an employee is altruistic and has reached a fair level of self-actualization, I am sure he/ she would like to see her career grow in terms of responsibility, authority and …
Commodities > Products > Brands > Experiences
From a marketing standpoint, there has been an evolution of sorts. As customers’ expectations move up, so do the ex…
When I was in B- school I was taught about brand personality and to the people who are still confused about it (and believe me many still are!)- 'Brand personality is the way a br…
The old paradigms have changed. To build a relationship with a customer, a brand has to engage with him/ her through various means and one way of doing so is to interact with them…
The dream of any business is to have committed customers who treat the relationship with their brand - more than just a brand-customer interaction but show a commitment that is em…
My mother needed a new refrigerator. The 'very' well-informed salesperson at the store decided he needed to impress us with his understanding of the innards of the refrigerator. H…
Our lives have taken a change. Honestly, I don't know whether it is for the better. With the convenience of machines, physical activity seems to be slowly coming to a standstill. …
Had a long chat with an entrepreneur friend yesterday. He had set up an extremely successful concept restaurant, and he wanted the business to grow for which he needed people. Was…
There is an aura to innovation. To be called an innovator is a big ego boost. It creates a superiority complex and there is a rarefied air around the innovator.
On the flip sid…
Couldn't help overhear a conversation between two mothers complaining about their children - "This generation is so self-centred, all they think about is themselves".
We had do…
