Categories Business
Punctuality = Respect
I am 'JUST' delayed by 30 minutes. Will be there shortly! The host of my meeting messaged me.
I had a meeting at 10.30 am with him. I was there in his office at 10.25 am. …
The Age of Distrust and The Age for Trust
Loss of Faith
The last few years have seen an increasing ‘loss of faith’ against politicians and media (because all communication happens through offline and online media) than…
Categories Marketing
Emotional Rational Brands – Brands with a Purpose
Raksha Bandhan or Friendship Day has seen an outpouring of emotional creativity from brands. This is an indication of social mores, as we as consumers have become more socially aw…
Categories Business
Is Your All-star Team The Best Team?
In arguably one of the best sports films ever - "Miracle"; Herb Brooks (played by Kurt Russell) chose 26 players ignoring far more talented and star players. In a conversation wit…
Categories Business
When The Going Gets Tough, The Tough Gets Going – The Positives During The Bad Times
“ When the going gets tough, the tough get going” was a chart-busting song by Billy Ocean in the 80s. He would have never expected it to be relevant in tough economic conditions f…
‘Cheap’ster – Is Cheap Passe?
The Tata Nano was a path-breaking product. Launched in 2009, with a price of Rs. 1 lakh/ $2000 approximately, this was indeed an invention of sorts. While everyone anticipated tha…
Categories Advertising
Anti Social – Social Media
Technology and the Internet have broken barriers of communication & interaction for the common person. Tools like messenger services and more importantly social media sites li…
Great Product! Great Deal! But Have You Forgotten the True Expectations of the Customer?
The Tata Nano was a great product at a great price. Launched in 2009, it was the cheapest car in the world. History was being created; a blue ocean amid all the other coloured one…
Categories General
The Update Itch – The Psychological Urge to be Upto Date
When I bought the OnePlus I think the phone had a certain OS but with the numerous updates, my phone now runs on the latest
Anyone with a smartphone would have downloaded numer…
Categories Marketing
Are You Being Served – Customer Mis-Experiences
I hadn’t dealt in stocks for the last few years, and I was surprised when I received a bill from my stockbroker for services that I had not availed of. I was willing to give the b…
Categories Business
If You Cannot Beat Them Then Adopt Them – Extending Your Business Model
Book-music-movie offline retailing in India is practically dead with almost all the major chains shutting down. The online ‘menace’ of the f availability of movies and music; incr…
Categories Business
There is a Hole in the Ship! – Missteps in Strategic Directions
We had a flight to catch at Delhi. And we were running late. We took solace in the fact that we had a real fast MUV and could rush to the airport in double-quick time. But that wa…
Categories Business
Back to the Future – The Comeback of the Old Boss
Steve Jobs, Howard Schultz, Charles Schwab, A.G. Lafley, Narayana Murthy, Micheal Dell, Kenneth Lay, Jerry Yang & Paul Allaire - The Comeback Bosses
And to spice it up - Jo…
Categories Business
Showing That You Care – How Empathy Helps at Work
A few years back, the UK business magazine “Management Today”, along with the Institute of Leadership and Management, carried out a survey of approximately 2500 managers and non-m…