In the early 90s, Mauritius was looking to give a boost to tourism. India was one of their key target markets. They wanted to show that Mauritius had more to offer than just beach…
Thums Up was at the crossroads again. The “Happy days are here again with Thums Up” followed by “Food, Friends and Thums Up” & "The Refreshing Cola" had done their part. …
Golf can be boring to watch but great to play. In the pandemic year, people have taken to it in a big way.
In September 2020, 26% more rounds were played than in 2019.
It ti…
Forbes recently said Kanye West was a billionaire
In 2016, he was in $53M of debt plus had a host of psychiatric problems.
This is a story of how negotiation changes y…
I went to the vegetable section of the supermarket. In front of me were lots of green capsicums, except for one red one.
When I left the store, what did I remember? I remembere…
Steve Jobs treated life as if it was flexible, and he used it to become a creator of reality. “The minute that you understand that you can poke life and … if you push it, somethin…
The first time I visited a Japanese restaurant, I took a look at the menu. I had never eaten Japanese. I realized that I did not know any of the dishes and items were all Japanese…
Read the horoscope in the newspaper today.
It’s surprisingly accurate.
Sucker!
We all know that horoscopes are written for the masses, but I can’t help but fe…
I was watching Scam 1992 – the web series on Harshad Mehta. Self-anointed Big Bull. What surprised me was that with just a rumour that Mehta was picking up a share, the rest of th…
Charm pricing is an anchoring bias that uses an odd number - usually nine - to show buyers perceived value and persuade them to buy.
For example, at Bata, for a product, …
In 1974 — Ek Anek Aur Ekta (One, Many & Unity), a 7-minute animation film was released. It was written & co-directed by Vijaya Mulay - documentarian, film historian, educa…
I saw online that a TV priced at Rs. 60,000. I went shopping at a local electronics store that offered it for Rs 59,000, which I happily accepted. Except that another dealer was s…
Taylor Swift maintains her edge on Instagram in the frame after frame to the approval of her millions of followers.
Kim Kardashian has published “Selfish,” a bestselling book o…
For years, funny & smart Mentos commercials were not missed because they advertised what the product could (albeit tongue-in-cheek) do, not the product itself.
Worldwide, M…
