Anna is the Snap Queen
She has 1000s of followers.
She takes 30 selfies a day.
The average number of likes is 400.
She loves the popularity.
For the Snapchat filter…
The Pantone Color Institute partnered with INTIMINA to bring the custom Pantone Red colour for menstruation. Described as "a true red that represents a constant flow", it was crea…
Edutech companies have been capitalizing on the psyche of the Indian parent. Most parents expect their kids to be the next Brin or Page. For them, education (not learning) is most…
In Apr 2019 "Despacito" became the 1st video to hit a billion views on YouTube.
Grim truth- it consumed as much electricity as 40,000 U.S. homes use yearly
Each search, clic…
Steve Jobs, Reed Hastings, Jack Welch, Ratan Tata, Kishore Biyani, V G Siddhartha
Each of these visionaries was not perfect. They made missteps. Some got lucky, some were not.
…
Royal Stag has been one of the most interesting stories of my career in advertising. It was the early 2000s, and I was working at Ogilvy’s Delhi office. My art partner at that tim…
15 years ago, I was interviewing for roles in 2 companies.
Case 1
I was meeting a CXO of a large retail chain. The CXO made me wait for 3 hours post the time of appointment.…
Everybody aspires for something.
A footballer wants to be the best
A spiritual guru aspires to spread his teachings among more followers
A poor man wants to move up in li…
Who Is Your Target Audience? And Why? Can You Describe Them?
If you don’t have specific answers to these questions, then you are in big trouble.
I am given inappropriately s…
In 1988, after the Independence Day speech by Prime Minister Rajiv Gandhi at the Red Fort, a song was telecast. Millions of Indians heard it for the first time and it has since be…
Lottery companies love to talk about recent winners.
Mr X won Rs 1 crore! On social media, news sites, blogs, etc., the winner becomes a minor celebrity.
And we then overest…
NBA coach Doc Rivers led the Celtics in 2008 to their first championship in 22 years. With a 24-58 season, fans were calling for Rivers to be fired. In a last-ditch effort, the fr…
The buzzword in marketing today is influencer marketing. Finding influencers isn't difficult, but getting the good ones are.
The ongoing COVID 19 crisis has increased the impor…
Mike Brearley, Clive Lloyd, MS Dhoni, & Saurav Ganguly were not the greatest players in their teams but great captains, no doubt. On the flip side, you had Sachin Tendulkar, I…
