The old paradigms have changed. To build a relationship with a customer, a brand has to engage with him/ her through various means and one way of doing so is to interact with them…
The dream of any business is to have committed customers who treat the relationship with their brand - more than just a brand-customer interaction but show a commitment that is em…
My mother needed a new refrigerator. The 'very' well-informed salesperson at the store decided he needed to impress us with his understanding of the innards of the refrigerator. H…
Our lives have taken a change. Honestly, I don't know whether it is for the better. With the convenience of machines, physical activity seems to be slowly coming to a standstill. …
Had a long chat with an entrepreneur friend yesterday. He had set up an extremely successful concept restaurant, and he wanted the business to grow for which he needed people. Was…
There is an aura to innovation. To be called an innovator is a big ego boost. It creates a superiority complex and there is a rarefied air around the innovator.
On the flip sid…
Couldn't help overhear a conversation between two mothers complaining about their children - "This generation is so self-centred, all they think about is themselves".
We had do…
The other day I was talking to a few friends from the retail business. They were mentioning the importance of processes and systems. It made life easier for the team on the shop f…
Was in a meeting the other day with a client when he told me that since he did not have the time could I describe our proposition in 5 minutes. And to think we had prepared a pres…
Why can't we have a commonsensical approach to business in general and marketing in particular? We have this habit of complicating things way beyond what is necessary. There are i…
(Note: I do not subscribe to criminal activities nor am I justifying them. Such activities are anathema to me.)
I was narrated a very interesting anecdote by my friend. An acqu…
Keeping it simple is actually complex
When I was in school I remember my mom telling me to clear up my table which was always cluttered. Arrange your books, toys etc. It would …
People are inquisitive. They want to know what they cannot see or hear
Sitting back at a favourite restaurant of mine, I was wondering what appetizers do. Do they stimulate you…
Businesses and brands are getting into categories out of their core
The Amazon Kindle set fire to the tech world. The pricing is exciting and the features very good. But what i…
