NBA coach Doc Rivers led the Celtics in 2008 to their first championship in 22 years. With a 24-58 season, fans were calling for Rivers to be fired. In a last-ditch effort, the fr…
The buzzword in marketing today is influencer marketing. Finding influencers isn't difficult, but getting the good ones are.
The ongoing COVID 19 crisis has increased the impor…
Mike Brearley, Clive Lloyd, MS Dhoni, & Saurav Ganguly were not the greatest players in their teams but great captains, no doubt. On the flip side, you had Sachin Tendulkar, I…
Denis Diderot, the famous French philosopher lived most of his life impoverished
In 1763, Diderot’s daughter was about to be married, but he could not afford a dowry. Diderot w…
Photographs & pictures make us feel good sometime later when we look back and look at the time gone by.
Taylor Swift has no problem associating with Keds. She wore it…
A commission was instituted for the following budgetary issues and the meeting was held to discuss all three:
a) A £10 million proposal for a nuclear power plant
b) Su…
The number of brand collaborations LEGO has had with unlikely brand partners has piqued my interest. In a matter of a month, they have announced collaborations with Ikea, Adidas a…
You want to bake a cake, so you head to the kitchen.
You realise that you don’t have some of the ingredients.
You decide to go to the store pick it up.
So you decid…
During the fall orientation at Smith College, and at the final exam time, students were astonished to see some surprising quotes on the large screen in the campus: the worst failu…
A customer/ patient
Does not want to be there.
Customers/patients have not come to have a good time. They have not come to leave their troubles behind, and they ar…
Remember you had finished your schooling and thinking of engineering as a career. The Gold Standard was IITs or one of the Ivy League universities. Only the creme de la creme got …
I love playing Sudoku. As you are aware, Sudoku usually comes in 3/4 levels - easy, intermediate, and hard/ tough. I like to play the hard level only. There are no monetary reward…
Paper Boat has a history of using nostalgia to promote its products. The brand wanted to establish a stronger customer connection using childhood memories. The brief given to Kari…
An idea/ concept that appears to be simple yet is very complex and vice versa.
Atoms are relatively simple. As a collection, complex behaviour emerges, such as superconductivit…