Categories General
The Internet Cloud is Clouded
In Apr 2019 "Despacito" became the 1st video to hit a billion views on YouTube.
Grim truth- it consumed as much electricity as 40,000 U.S. homes use yearly
Each search, clic…
Categories Business
Visionaries Make Mistakes…Nobody is Perfect!
Steve Jobs, Reed Hastings, Jack Welch, Ratan Tata, Kishore Biyani, V G Siddhartha
Each of these visionaries was not perfect. They made missteps. Some got lucky, some were not.
…
Categories Advertising
Iconic Ads: Royal Stag – Make It Large
Royal Stag has been one of the most interesting stories of my career in advertising. It was the early 2000s, and I was working at Ogilvy’s Delhi office. My art partner at that tim…
Categories General
Respect People The Way You Want To Be Respected
15 years ago, I was interviewing for roles in 2 companies.
Case 1
I was meeting a CXO of a large retail chain. The CXO made me wait for 3 hours post the time of appointment.…
Everybody has Goals and Aspirations
Everybody aspires for something.
A footballer wants to be the best
A spiritual guru aspires to spread his teachings among more followers
A poor man wants to move up in li…
Categories Advertising
Correct Target Audience – Do You Know Them?
Who Is Your Target Audience? And Why? Can You Describe Them?
If you don’t have specific answers to these questions, then you are in big trouble.
I am given inappropriately s…
Categories Advertising
Iconic Ads: Mile Sur Mera Tumhara
In 1988, after the Independence Day speech by Prime Minister Rajiv Gandhi at the Red Fort, a song was telecast. Millions of Indians heard it for the first time and it has since be…
Categories General
Availability Heuristic & the Easier Route to Decision Making
Lottery companies love to talk about recent winners.
Mr X won Rs 1 crore! On social media, news sites, blogs, etc., the winner becomes a minor celebrity.
And we then overest…
Categories General
Ubuntu – A Person Can Only be a Person Through Others
NBA coach Doc Rivers led the Celtics in 2008 to their first championship in 22 years. With a 24-58 season, fans were calling for Rivers to be fired. In a last-ditch effort, the fr…
Categories Advertising
Are Your Influencers Influential?
The buzzword in marketing today is influencer marketing. Finding influencers isn't difficult, but getting the good ones are.
The ongoing COVID 19 crisis has increased the impor…
Great Captains Need Not Be Star Players
Mike Brearley, Clive Lloyd, MS Dhoni, & Saurav Ganguly were not the greatest players in their teams but great captains, no doubt. On the flip side, you had Sachin Tendulkar, I…
Categories General
Diderot Effect – What Makes You Want More and More
Denis Diderot, the famous French philosopher lived most of his life impoverished
In 1763, Diderot’s daughter was about to be married, but he could not afford a dowry. Diderot w…
Categories Marketing
Marketing Memories: Why Nostalgia Sells
Photographs & pictures make us feel good sometime later when we look back and look at the time gone by.
Taylor Swift has no problem associating with Keds. She wore it…
Categories General
Bikeshedding and the Law of Triviality
A commission was instituted for the following budgetary issues and the meeting was held to discuss all three:
a) A £10 million proposal for a nuclear power plant
b) Su…