In 2000, when the sector opened up, HDFC Standard Life was the first private life insurance company to start.
Till 2004, all companies spoke on general category benefits like s…
In the 2000s, SBI Life Insurance researched 25 – 45-year-olds. Interestingly, the group between 25 and 35 years did not consider pension as an investment option since they thought…
Havells had decided to reach customers directly for their MCBs (Miniature Circuit Breaker) and RCCBs (Residual Current Circuit Breaker), which were otherwise in the stranglehold o…
In 2003, many of the dotcoms had gone bust. Naukri was soldiering on.
There was no proper understanding of the space. There were no formulas to follow, no set behavioural patte…
In the early 2000s, Pidilite had been selling an epoxy compound adhesive under the brand ‘M-Seal’, as a B2B product. It was used by professionals like plumbers, mechanics, masons …
5 Star was facing competition not only from similar chocolates but also from brands like Kit Kat and Cadbury's own Diary Milk and Perk.
Not only that, Cadbury had reduced the g…
Surf had been through huge successful campaigns like Lalitaji & Dhoondte Rah Jaoge. In 2004, the brands' growth had stagnated. There was competition from various flanks.
At…
In 2003, when Uma Bharati became the Madhya Pradesh CM, she brought in Ashwani Lohani to revive the bleeding MP Tourism Development Corporation. It was short, as Bharati had to st…
The first teeth whitening chewing gum to be launched in India was Orbit White by Wrigley in the early 2000s. Whitening chewing gum was unheard-of, and it did not help that whiteni…
One day Ashok Dhingra and Sameer Suneja went to meet Piyush Pandey with a new candy. They said they had a great product, and Ogilvy needed to make a great advertisement.
Piyush…
Perfetti Van Melle was launching Happydent White in 2005.
The international team was clear - Tweak the extremely successful international campaign to Indian tastes. A girl and …
Glass was seen as a commodity in 2000. The technology used in India was old and the glass inferior quality.
Saint Gobain, one of the largest multinationals in float glass manuf…
In the mid-80s, Dabur had launched many products.
At that time, they had a concept of floating products. They would launch products without any advertising support. If certain …
When Happydent was launched by Perfetti in India, McCann Erickson was asked to handle the advertising.
It was a simple task. Happydent could make teeth white. The Italian comme…
