Point of View

In the initiative to get a larger share of the market and increase consumption, Coca Cola launched a 100 ml bottle at Rs 5 called Chota Coke. Affordability was an important criter…

In 2003, the brief went to McCann to extend the target audience of Coke from youth to masses, a step to make it a drink for everyone – big city, small town, semi-urban, adults, yo…

Zandu Balm, based on ayurvedic concepts, with a blend of natural ingredients, was introduced in the 1930s. People began to believe in its efficacy and multipurpose use as a pain r…

Kids were named Rahul after this advertisement. A 10-year-old kid danced to a song in the bathroom. Rather than having a quick shower, he continues until we hear his mother say…

In the early 2000s, Tata Safari sales had hit a trough. They were to launch a new variant Dicor. The brief went to Ogilvy - Dicor was power (people felt that Safari was underpo…

One of the highlights of cars from Maruti was fuel efficiency. When the research was conducted, fuel efficiency came right on top! Capital was briefed on showcasing this. Ca…

In the 80s, Amrit Agro had launched among the first potato wafers brand in India - Uncle Chipps. It pioneered the branded nitrogen-foil packaging of potato wafers in India. People…

It was the early 90s when liberalization had started. The attitude of the youth had changed from planning for the future to living for now. They did not want to go the conventiona…

From a consumer’s perspective, the refrigerator which cools the best is the best. A key part for good cooling is the compressor used, & Kelvinator's compressors were, arguably…

The famous Fevicol logo was created by M. Swaminathan of Ogilvy (then Ogilvy, Benson and Mather) in the 70s based on the idea that it should be easy to remember and recall. Since …

Aaj Se Nah Koi Dhomiar, Nah koi Purmi. Koi Bhi Apne Naam Se Nahi Jaana Jayega”, said sarpanch Abhishek Bachchan in a Haryanvi tone. “What an Idea" Balki said that, before th…

Maureen Wadia is best known for launching some of the famous models/ film stars in India. In 1976, she put forward a proposal to Nusli (her husband and Managing Director of Bo…

Indians and their homes are exposed to extreme climates – sunny, rains, cold etc. Likewise, the exterior paints on the walls are exposed to the same harsh weather conditions. …

In the 90s, colours, shades and the choice of paint brands were decided by the painter or the hardware store salesperson. Most brands had around 40 shades of paint. With a lim…