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Categories General, Pets

What 2022 Holds For Pet Care – Indian Trends

Posted on February 16, 2022February 16, 2022by Vejay Anand
Humans are increasingly relying on our dogs to provide emotional support and friendship. If pet parents pay it forward in 2022, the pet industry might soar to new heights. 1. T…
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Categories General

Is Swearing/ Cussing Good?

Posted on February 15, 2022by Vejay Anand
Concerned about swearing excessively? Scientifically, You Don't Need to Be. Studies suggest that swearers are more honest and clever. A few well-chosen words can do wonders for…
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Categories Business, General

The Facebook Rebrand to Meta

Posted on February 11, 2022February 11, 2022by Vejay Anand
Facebook's reputation has been tarnished as a result of the Cambridge Analytica data breach and the information made public by whistle-blower Frances Haugen. They have increased s…
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Categories Business, General

The Negative Power of Consumer-Platform Businesses

Posted on February 4, 2022February 4, 2022by Vejay Anand
Google, Meta (Facebook, Instagram) and Amazon are just a few of the technology platform companies that are dominating the businesses they operate in. The core of their business is…
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Categories Business, Pets

Humanization and Human-Grade Pet Food

Posted on February 2, 2022February 2, 2022by Vejay Anand
People's willingness to go to great lengths to protect their pets has grown stronger in recent years. Pets are increasingly being viewed as members of the family by many pet owner…
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Categories Marketing

Why People Feel Safer With Longer URLs – The Ambiguity Effect

Posted on January 27, 2022by Vejay Anand
Researchers at Salesforce investigated the use of URL shorteners as part of their study. They discovered that, although URL shorteners are more aesthetically pleasing, full-length…
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Categories Advertising, Marketing

Iconic Ads: Citroen – Eiffel Tower

Posted on January 25, 2022January 25, 2022by Vejay Anand
A ten-year-old was enthralled by the ascent of France's famed Eiffel Tower. His desire to become an engineer was sparked by the building's design and the writings of French author…
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Categories Advertising, Marketing

Iconic Ads: Pears – Bubbles

Posted on January 23, 2022January 23, 2022by Vejay Anand
Thomas James Barratt is referred to as "the Father of Modern Advertising" He had claimed that "any fool can make soap." ‘It takes a clever man to sell it.’   When it …
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Categories Advertising, Marketing

Iconic Ads: Araldite

Posted on January 15, 2022January 15, 2022by Vejay Anand
While media spending on advertising may be decreasing, the excitement that advertising can bring to a brand's positioning remains great & effective if done right. In 1983, …
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Categories Advertising, General

Iconic Ads: Lyndon Johnson Presidential – Daisy Girl

Posted on January 14, 2022January 14, 2022by Vejay Anand
It was a 60-second television ad that shook up American politics forever on September 7th, 1964. Counting the daisy petals was a 3-year-old girl in a plain frock who had plucked i…
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Categories Advertising, General

Iconic Ads/Posters: Your Country Needs You

Posted on January 12, 2022January 12, 2022by Vejay Anand
This is perhaps the most renowned pointing finger in history. Over a hundred years after it was created, the image of the British war minister Lord Kitchener unsettlingly point…
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Categories Advertising, General

Iconic Ads/Logos: I Love New York – Milton Glaser

Posted on January 8, 2022January 8, 2022by Vejay Anand
The "I Love New York Logo"—consisting of an upper-case "I," a red heart symbol, and then the upper-case letters "N" and "Y," set in the rounded slab serif typeface The American Ty…
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Categories Advertising, Marketing

Iconic Ads: Ikea – Dining Room, Gay

Posted on December 26, 2021December 26, 2021by Vejay Anand
It was the latter days of the AIDS crisis in 1994. There was a lack of appreciation for LGBTQ socially and in culture. It was 3 years before Ellen DeGeneres came out. The US Milit…
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Categories Advertising, General

Iconic Posters: Keep Calm And Carry On

Posted on December 20, 2021December 20, 2021by Vejay Anand
This is a phrase that originated in the United Kingdom and has since spread across the globe. Posters, mugs, tea towels, and headlines all feature the phrase. The Ministry of I…
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