Miss Clairol – Does She..or Doesn’t She?
https://portfolio.mentza.com/portfolio/vejayanand/circles/16304
https://open.spotify.com/episode/0vhjLW8ZU12qxm0jmVGxzO?si=6bQWzxuBTvOZJjIKwwebsQ
The article is
https…
Are Price, Quality, & Convenience USPs Anymore?
Obtaining value from a product or service has historically required making certain sacrifices in order to meet certain criteria. If I want to spend the least amount of money, I ha…
Iconic Ads: Kenneth Cole – Imelda Marcos
1986 was the year in question. The former dictator Ferdinand Marcos and his wife, Imelda, were making headlines in the Philippines for their glamorous lifestyle despite the fact t…
Categories General
Overton Window – How Politicians Are Impacted
The Overton window was once considered a niche concept in academic political science. However, it has emerged as a key concept that is used to explain the rise of Donald Trump and…
De Beers – A Diamond is Forever
https://portfolio.mentza.com/portfolio/vejayanand/circles/15615
The article is here
https://onlykutts.com/index.php/2021/07/28/de-beers-a-diamond-is-forever/
…
The Lindy Effect
There is a lot of noise in the world. In a world where there is a lot of digital information, it is getting harder and harder to find the signal, also called important content, th…
Pixar’s 22 Rules of Storytelling
When Emma Coats, a former Pixar employee, tweeted a series of storytelling maxims in 2011, the list of "Pixar's 22 Rules Of Storytelling" was created and shared.
"A mix of thin…
Tobu Cycle
A chat with Sulekha Bajpai who scripted the famous commercial for this favourite kiddie cycle brand
https://portfolio.mentza.com/portfolio/vejayanand/circles/14929
For the w…
Pan Parag
The classic Pan Parag ad with Shammi Kapoor and Ashok Kumar. A conversation with Sulekha Bajpai who wrote the script
https://portfolio.mentza.com/portfolio/vejayanand/circles/1…
Mile Sur Mera Tumhara
https://portfolio.mentza.com/portfolio/vejayanand/circles/13493
https://open.spotify.com/episode/698okZ29mP4iMrWGTfK1DA?si=VlbIPxnyQLK8b-vk0BUEZg
Read the post at
http…
Iconic Ads: Under Armour – I Will What I Want
Before 2014, the majority of customers associated Under Armour with men. In 2013, the corporation clocked $2.3 billion, but its women's line brought in just $500 million.
Due t…
Categories General
Yeh Dil Maange More! Swalpa Adjust Madi! – Why We Mix Two Languages
If you are in Bangalore, you cannot miss out on the ‘adjust’ bit. And the phrase from Pepsi is still used. What’s so special about it! The use of two languages in one sentence.
…
Categories Advertising
Iconic Ads: Chipotle – Back To The Start
Consumers thought that all fast-food chains had the same issues - low-quality products and ingredients that were grown in poor conditions with bad practices
Educating clients o…
Iconic Ads: Nike – Dream Crazy
"Just Do It" had been a rallying cry for sportspersons of all sports and abilities for more than three decades. The company sought to not only reenergize its trademark attitude fo…