Point of View

Concerns about the environment and the economy put pressure on Europe's natural mineral water market. Tap water was the cheapest option. Evian's native market, France, was stil…

Women in China were expected to marry at the age of 25, according to custom. As a result of China's one-child policy, there were around 20 million more males than women under the …

Edeka, a German supermarket, used this heartfelt commercial in its 2015 Christmas marketing to connect with families around the world. In the part of a lonesome grandfather, Br…

To follow up on the success of 'Twist,' Levi's asked Bartle Bogle Hegarty in 2002 for a new ad campaign for Levi's Engineered Jeans. As their first major innovation away from thei…

An old gentleman searched for a book at every store he could find. When his daughter suggests looking in the Yellow Pages, he eventually finds a copy from the comfort of his recli…

Since 1812, Spain's annual Christmas lottery (Anuncio Loteria de Navidad) has been a national tradition. The Spanish people look forward to the Christmas lottery, even if they hav…

The video's star, Michael Dubin, launched the Dollar Shave Club in Los Angeles with a sense of irreverence. While it seems to be a crudely filmed amateur project, it was actual…

In 1997, Abbott Mead Vickers (AMV) pitched for the Guinness account. Ogilvy & Mather, creators of such classic campaigns as "The Man with the Guinness," had been the agency of…

For 25 years, the Volkswagen Golf GTI had been an iconic vehicle and a recognisable brand name, and the debut of the current generation Golf GTI commercial (in 2005) was expected …

https://portfolio.mentza.com/portfolio/vejayanand/circles/19837 https://open.spotify.com/episode/6Huc7YRHc7OASFiDV0bbHX?si=CfH5_P3jS-eYp1CZyJSImw The articles are: htt…

https://portfolio.mentza.com/portfolio/vejayanand/circles/19102 https://open.spotify.com/episode/5Mz4I4G7XsiCgeES0DyqC8?si=wMXFNTJEQkeDz4-lqw7w-A The article is - https://…

Kay Jewelers was once lost in a sea of monotony. That's all you need to do to sell jewellery was the common opinion in the business. Buying jewellery is an emotional experience…

It is estimated that the Indian pet business is one of the strongest and fastest-growing in the world's pet sector. A new pet speciality brand is launched every week, while establ…

If Occam's Razor conjures thoughts of shaved faces and shaving foam, you're not too far off the mark. The "rule of parsimony," or Occam's Razor, is a philosophical instrument for …