Iconic Ads: Under Armour – I Will What I Want
Before 2014, the majority of customers associated Under Armour with men. In 2013, the corporation clocked $2.3 billion, but its women's line brought in just $500 million.
Due t…
Categories General
Yeh Dil Maange More! Swalpa Adjust Madi! – Why We Mix Two Languages
If you are in Bangalore, you cannot miss out on the ‘adjust’ bit. And the phrase from Pepsi is still used. What’s so special about it! The use of two languages in one sentence.
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Categories Advertising
Iconic Ads: Chipotle – Back To The Start
Consumers thought that all fast-food chains had the same issues - low-quality products and ingredients that were grown in poor conditions with bad practices
Educating clients o…
Iconic Ads: Nike – Dream Crazy
"Just Do It" had been a rallying cry for sportspersons of all sports and abilities for more than three decades. The company sought to not only reenergize its trademark attitude fo…
Iconic Ads: Bud Light – Dilly Dilly
The objectives for Bud Light while advertising at the Superbowl were first trying to get people's focus back on Bud Light and secondly, getting the product into the hands of custo…
Iconic Ads/Statue: State Street – Fearless Girl
The asset management firm, State Street Global Advisors, opted to advertise for an index fund that included companies with a varied gender mix and a high proportion of women in se…
Categories General
Pilot Lessons – Aviate, Navigate, Communicate
The classic rhyming phrase is well-known to anyone who has ever flown. Piloting an aeroplane safely is about these three words
When it comes to emergencies, this is the standar…
Iconic Ads: Always – #Likeagirl
It all began in the summer of 2013 at Cannes. Unilever's social experiment with Dove had been a big success at the fest. Procter and Gamble had been thinking of taking the social …
Customer Service is for Profits – not Costs
Nordstorm, Chewy, Patagonia, and ZapposCustomer service is the one great trait they all have in common!
Chewy doesn’t use an IVR (interactive voice response) system, and 9…
Data Analytics in Player Transfers & Contracts
Former Manchester United star Memphis Depay left the club in 2017 after only two seasons. Louis Van Gaal, had brought him to United from PSV Eindhoven. He couldn't meet the lofty …
Iconic Ads: Sony Bravia – Paint
Fallon's work on the first Bravia film was incredibly productive. 'Like no other' seemed out of place for Bravia. It was only when Fallon took advantage of the product's advantage…
Iconic Ads: Johnnie Walker – The Man Who Walked Around the World
Bartle Bogle Hegarty (BBH) had successfully repositioned Johnnie Walker and partnered with them for some time when a brief landed on their desks in 2009.
It was to be a corpora…
Brandless & Branded- No Name
It was a difficult time for the Canadian economy in the 1970s. With such significant inflation, consumers were forced to spend a larger portion of their income on essentials like …
The Vegetable Name Change – Delhaize
In 2017, it was found that only 5% of Belgians ate their daily recommended amount of fruit and vegetables (550 grammes). Kids and youth ate the least with most kids eating only 30…