Categories General
Bubble Wrap – The Popping Star
The year was 1957, and Alfred Fielding, a mechanical engineer with a machine shop business in Hawthorne, New Jersey, and Marc Chavannes, a Swiss chemical engineer, were attem…
Iconic Ads: Budweiser – Frogs
Anheuser-Busch wanted a new campaign for Bud that would "contemporize" the brand and make it more appealing to the twenty-one to thirty-year-old segment, and so in late summer 199…
Categories General
The Experience in a “Digital Experience Economy”
I am a big proponent of the Experience Economy, a concept suggested by Pine and Gilmour in a 1997 article in the Harvard Business Review. As enterprises progressed through several…
Categories General
How Doritos Was Created at Disneyland
In Disneyland’s Frontierland, there was a Mexican restaurant called Casa de Fritos (later called Casa Mexicana and then renamed Rancho del Zocalo Restaurante).
Several of the p…
Santoor – Twacha Se Umar Ka Pata Hi Nahin Chalta!
https://portfolio.mentza.com/portfolio/vejayanand/circles/22843
https://open.spotify.com/episode/7ihIqytdaf6raAwSpo65Y1?si=6eUKEWQ4S9GL80KTYiq0xA
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Iconic Posters: Westinghouse – We Can Do It
During World War II, an American graphic designer, J. Howard Miller created posters for Westinghouse Electric's internal War Production Coordinating Committee in 1942, and they we…
Categories General
Traffic Jams for No Apparent Reason
While driving along in a car, on a road, you come upon a large number of stopped vehicles. There are no apparent breakdowns, no accidents, and nothing else to explain this. You're…
Categories Business
The Rising Importance of Physical Stores in the Digital Era
In the pandemic, e-commerce grew significantly. With the resulting extensive shop closures, many retail commentators predicted the end of physical storefronts. Online sales are an…
The Collaborative- 3-Box Model – Framework for Building Global, Local And Personal Brands
This is a confusing world. Customers talk about having a global outlook. There is a strong sense of being localised in tastes and, along with it, asserting a need to be personalis…
Iconic Ads: Axe – Getting Dressed
Nick Gill remembers the conceptualization and production of the iconic advertising film.
The Axe Effect was a long-running and successful BBH campaign. A classic example of BBH…
Iconic Ads: Volvo Trucks – Epic Split
Up until 2011, Volvo Trucks' launch marketing followed a more conventional strategy—public relations, social media, YouTube videos, and printed promotional materials were all meth…
Iconic Ads: Axe – Chocolate Man
As a young man gets ready in the restroom, the 60-second advertisement begins. When he uses the spray, he is instantly transformed into a chocolate man. The song Sweet Touch of Lo…
Iconic Ads: Pepsi – Cindy Crawford (& the Diet Coke and Diet Pepsi spinoffs)
Lee Garfinkel remembers how one idea inspired a series for 3 different brands.
The concept of an innocent kid watching a sexy fashion model or actress drink a Pepsi started out…
Iconic Ads: Federal Express – Fast Talking Man
Advertising and the agencies responsible for its development have helped to build a number of well-known businesses. Fred Smith, the company's founder and CEO, has confided that "…