Iconic Posters: Westinghouse – We Can Do It
During World War II, an American graphic designer, J. Howard Miller created posters for Westinghouse Electric's internal War Production Coordinating Committee in 1942, and they we…
Categories General
Traffic Jams for No Apparent Reason
While driving along in a car, on a road, you come upon a large number of stopped vehicles. There are no apparent breakdowns, no accidents, and nothing else to explain this. You're…
Categories Business
The Rising Importance of Physical Stores in the Digital Era
In the pandemic, e-commerce grew significantly. With the resulting extensive shop closures, many retail commentators predicted the end of physical storefronts. Online sales are an…
The Collaborative- 3-Box Model – Framework for Building Global, Local And Personal Brands
This is a confusing world. Customers talk about having a global outlook. There is a strong sense of being localised in tastes and, along with it, asserting a need to be personalis…
Iconic Ads: Axe – Getting Dressed
Nick Gill remembers the conceptualization and production of the iconic advertising film.
The Axe Effect was a long-running and successful BBH campaign. A classic example of BBH…
Iconic Ads: Volvo Trucks – Epic Split
Up until 2011, Volvo Trucks' launch marketing followed a more conventional strategy—public relations, social media, YouTube videos, and printed promotional materials were all meth…
Iconic Ads: Axe – Chocolate Man
As a young man gets ready in the restroom, the 60-second advertisement begins. When he uses the spray, he is instantly transformed into a chocolate man. The song Sweet Touch of Lo…
Iconic Ads: Pepsi – Cindy Crawford (& the Diet Coke and Diet Pepsi spinoffs)
Lee Garfinkel remembers how one idea inspired a series for 3 different brands.
The concept of an innocent kid watching a sexy fashion model or actress drink a Pepsi started out…
Iconic Ads: Federal Express – Fast Talking Man
Advertising and the agencies responsible for its development have helped to build a number of well-known businesses. Fred Smith, the company's founder and CEO, has confided that "…
Categories Pets
Sustainability in the Pet Food Industry
In the early 21st century, the concept of sustainability has grown more popular. Businesses and whole industries are looking for ways to use eco-friendly products and practices in…
Pepsi – Nothing Official About It
A look at the first significant ambush marketing exercise in India between the Cola giants
https://portfolio.mentza.com/portfolio/vejayanand/circles/22015
https://open.spot…
Raymond’s – The Complete Man
‘The Complete Man’ was a metrosexual, caring, loving, family man, who was a far cry from the way males were represented in the 70s & 80s.
Here is the story behind the crea…
Jenson & Nicholson – Whenever You See Colour, Think Of Us
A peek into the making of the line and the extremely successful advertising campaign
https://portfolio.mentza.com/portfolio/vejayanand/circles/20496
https://open.spotify.co…
Iconic Ads: BBC Sport – 2018 Football World Cup Trailer
It was September 2017 when BBC Creative, the corporation's in-house creative firm, issued a call for 2018 World Cup-related concepts. Edward Usher and Xander Hart, two members of …