The Virality of the ALS Ice Bucket Challenge
The ALS Ice Bucket Challenge started as a fundraiser effort, but it rapidly became an Internet phenomenon and helped raise millions of dollars for the ALS Association, which funds…
Abundant Rarity – Growing Luxury Brands
The luxury industry is an unusual one to work in. 'quality above quantity' and 'luxury is scarcity' are adages often bandied around.
Two different luxury German automakers are …
Action Bias – Why We Choose Action Over Inaction
Laying a new road, for example, is a spectacular but ultimately unproductive project that politicians often specialise in. Such behaviour creates the illusion that something is be…
Yellow Pages – The Logo, Line and Campaign
In 1883, a printer in Cheyenne, Wyoming, US, working on a conventional telephone directory, ran out of white paper, so he used yellow paper instead. This is the origin of the "Yel…
Gatorade – Preventing Dehydration
Dewayne Douglas, an assistant football coach at the University of Florida, met with a group of university scientists at the start of the 1965 summer season to discuss the bad impa…
Categories Business
Inclusive Gaming – Microsoft’s X Box Adaptive Controller
Video games aren't only for passing the time; they're also a kind of escape. An escape from the rigours of daily life.
Some people who are disabled identify themselves in large…
Categories Business
Consumer – Retail Disruption Point
We bought new living room furniture. But we were at a loss for what to do with the existing ones. We went back home, logged online and ordered furniture, with a deal to take back …
LEGO Braille Bricks – Inclusive Play & Learning
The colourful LEGO bricks are instantly recognizable. Children construct unique, dynamic structures out of interlocking shapes, whether they follow a predetermined pattern or not.…
The Inclusive Barbie Doll Collection
Mattel boasts they have "the market's most diverse doll line." Mattel is expanding its inclusive and diverse doll range with the introduction of a Barbie who has Down syndrome.
…
Vegan Packaging Going Mainstream – The Logical Evolution
As people become more conscious, there has been a rise in the number of vegan products entering the market. Vegan options, including pizza, pastries and burgers, have even ma…
Micro Trends in Pet Food
Many of the same trends that have been prevalent in the pet food market over the previous few years are still widely prevalent today. Premiumization and humanization, two related …
Categories Marketing
Herd Behaviour – Keeping Up With The Joneses
Herding is the process of getting a group of people to think and behave in harmony with one another via informal peer pressure rather than top-down command and control.
Herd be…
Great Ads: Reebok – 25915 Days
The average lifespan is just 25,915 days, thus in honour of their bodies, Reebok is challenging its fans and followers with a campaign called "25,915 Days."
The company's 2015 …
Apple – “Creativity Goes On” – Prolific Creative Activity During the Quarantine
"Creativity is just connecting things," Steve Jobs famously stated. He was especially praising how having a wide range of life experiences might inspire new ideas. Jobs believed t…