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Categories Advertising, Podcasts

Raymond’s – The Complete Man

Posted on July 1, 2022March 28, 2025by Vejay Anand
podcast
‘The Complete Man’ was a metrosexual, caring, loving, family man, who was a far cry from the way males were represented in the 70s & 80s. Here is the story behind the crea…
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Categories Advertising, Podcasts

Jenson & Nicholson – Whenever You See Colour, Think Of Us

Posted on July 1, 2022March 29, 2025by Vejay Anand
podcast
A peek into the making of the line and the extremely successful advertising campaign https://portfolio.mentza.com/portfolio/vejayanand/circles/20496 https://open.spotify.co…
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Categories Advertising, Marketing

Iconic Ads: BBC Sport – 2018 Football World Cup Trailer

Posted on July 1, 2022July 1, 2022by Vejay Anand
2018 World Cup BBC 1
It was September 2017 when BBC Creative, the corporation's in-house creative firm, issued a call for 2018 World Cup-related concepts. Edward Usher and Xander Hart, two members of …
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Categories Advertising, Marketing

Iconic Ads: Shiseido- High School Girls

Posted on June 29, 2022June 29, 2022by Vejay Anand
shiseido
A new ad campaign for Shiseido was needed in 2015 that would appeal to young people and show that make-up can be fun. For a cosmetics firm, this wasn't a unique request, but the i…
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Categories Advertising, Marketing

Iconic Ads: Evian – Roller Babies

Posted on June 26, 2022June 26, 2022by Vejay Anand
evian glass bottle
Concerns about the environment and the economy put pressure on Europe's natural mineral water market. Tap water was the cheapest option. Evian's native market, France, was stil…
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Categories Advertising, Marketing

Iconic Ads: Sk-II – Marriage Market Takeover

Posted on June 21, 2022June 21, 2022by Vejay Anand
SK11 marriage market
Women in China were expected to marry at the age of 25, according to custom. As a result of China's one-child policy, there were around 20 million more males than women under the …
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Categories Advertising, Marketing

Iconic Ads: Edeka – Heimkommen

Posted on June 21, 2022June 21, 2022by Vejay Anand
Edeka - Heimkommen
Edeka, a German supermarket, used this heartfelt commercial in its 2015 Christmas marketing to connect with families around the world. In the part of a lonesome grandfather, Br…
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Categories Advertising, Marketing

Iconic Ads: Levi’s Engineered Jeans – Odyssey

Posted on June 20, 2022June 20, 2022by Vejay Anand
levis odyssey
To follow up on the success of 'Twist,' Levi's asked Bartle Bogle Hegarty in 2002 for a new ad campaign for Levi's Engineered Jeans. As their first major innovation away from thei…
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Categories Advertising, Marketing

Iconic Ads: Yellow Pages – J R Hartley

Posted on June 19, 2022June 19, 2022by Vejay Anand
jr-hartley yellow pages
An old gentleman searched for a book at every store he could find. When his daughter suggests looking in the Yellow Pages, he eventually finds a copy from the comfort of his recli…
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Categories Advertising, Marketing

Iconic Ads: Anuncio Loteria de Navidad – Justino

Posted on June 18, 2022June 18, 2022by Vejay Anand
LoteriaNavidad- Justino
Since 1812, Spain's annual Christmas lottery (Anuncio Loteria de Navidad) has been a national tradition. The Spanish people look forward to the Christmas lottery, even if they hav…
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Categories Advertising, Marketing

Iconic Ads: Dollar Shave Club – Our Blades Are F***ing Great

Posted on June 17, 2022July 1, 2022by Vejay Anand
dollar shave club
The video's star, Michael Dubin, launched the Dollar Shave Club in Los Angeles with a sense of irreverence. While it seems to be a crudely filmed amateur project, it was actual…
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Categories Advertising, Marketing

Iconic Ads: Guinness – Surfer

Posted on June 16, 2022July 1, 2022by Vejay Anand
Walter Crane - Neptune Horses
In 1997, Abbott Mead Vickers (AMV) pitched for the Guinness account. Ogilvy & Mather, creators of such classic campaigns as "The Man with the Guinness," had been the agency of…
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Categories Advertising, Marketing

Iconic Ads: Volkswagen – Singin’ in the Rain

Posted on June 14, 2022July 1, 2022by Vejay Anand
2005_Volkswagen_GolfGTI1
For 25 years, the Volkswagen Golf GTI had been an iconic vehicle and a recognisable brand name, and the debut of the current generation Golf GTI commercial (in 2005) was expected …
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Categories Advertising, Podcasts

Pepsi’s Yeh Dil Maange More

Posted on June 13, 2022June 13, 2022by Vejay Anand
podcast
https://portfolio.mentza.com/portfolio/vejayanand/circles/19837 https://open.spotify.com/episode/6Huc7YRHc7OASFiDV0bbHX?si=CfH5_P3jS-eYp1CZyJSImw The articles are: htt…
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