Categories General
Rooh Afza – The Refresher
Hakeem Muhammad Kabeeruddin formulated Rooh Afza in 1906 in Ghaziabad and introduced by Hakim Hafiz Abdul Majeed in Old Delhi, India.
Hakim Hafiz Abdul Majeed set out to develo…
Categories General
Amrutanjan – The History and Its Tryst with Independence
Kasinathuni Nageswara Rao was born in the Krishna district of Andhra Pradesh in 1867. After finishing his elementary education at his birthplace, he moved to Madras to gradua…
Categories General
Unforgotten Brands: Boroline – The Symbol of Independence
To treat their children's cuts, cracked lips, and rough skin and infections, generations of Bengali families have relied on Boroline, a scented cream that has a long history of us…
Categories General
Parachute – And the Success of the Brand
Kanchi Morarji, hailing from Kutch in Gujarat, started this business in 1862. Later, he included his nephew, Vallabhdas, as a partner. The commission agency of Morarji and Vallabh…
Categories General
The History of Frequent Flyer Programs
As early as the 1950s and 1960s, numerous airlines began keeping track of customers and their travel habits.
As a result of the 1978 Airline Deregulation Act, airline marketing…
Categories General
Nalli Silks – A Household Name for Silks
Nalli Chinnasami Chetty was born in Kanchipuram, Tamil Nadu. His ancestors were from Nalli, Andhra Pradesh, and had relocated to Kanchipuram. Since the fifteenth century, textiles…
Categories Business
Are “Character” or “Gaming” Companies Becoming Entertainment Companies?
Nintendo has just acquired the film production company Dynamo Pictures.
Marvel retooled their business strategy to enter the film industry.
Sega and Sony have both put a lot…
Categories General
Old Monk – The Monk Who Sold A Rum
Edward Abraham Dyer, an entrepreneur from Scotland, established a brewery in 1843. (who also happened to be the father of Colonel Reginald Dyer, who oversaw the unfortunate massac…
Iconic Ads: Carlton Draught – Big Ad
In Australia, beer advertising was a funny niche. There was not much of a difference between various lagers in terms of flavour or ingredients, and regulators wouldn't let you tal…
Categories General
Bubble Wrap – The Popping Star
The year was 1957, and Alfred Fielding, a mechanical engineer with a machine shop business in Hawthorne, New Jersey, and Marc Chavannes, a Swiss chemical engineer, were attem…
Iconic Ads: Budweiser – Frogs
Anheuser-Busch wanted a new campaign for Bud that would "contemporize" the brand and make it more appealing to the twenty-one to thirty-year-old segment, and so in late summer 199…
Categories General
The Experience in a “Digital Experience Economy”
I am a big proponent of the Experience Economy, a concept suggested by Pine and Gilmour in a 1997 article in the Harvard Business Review. As enterprises progressed through several…
Categories General
How Doritos Was Created at Disneyland
In Disneyland’s Frontierland, there was a Mexican restaurant called Casa de Fritos (later called Casa Mexicana and then renamed Rancho del Zocalo Restaurante).
Several of the p…
Santoor – Twacha Se Umar Ka Pata Hi Nahin Chalta!
https://portfolio.mentza.com/portfolio/vejayanand/circles/22843
https://open.spotify.com/episode/7ihIqytdaf6raAwSpo65Y1?si=6eUKEWQ4S9GL80KTYiq0xA
…