Creation of Halitosis and the Success of Listerine
Humans have not had the best of breaths for years, and it has been shown that even in ancient times, people have attempted to address this issue. For instance, the Egyptians devel…
Categories General
Handling Customer Expectations in Petcare Retail
The best retail employees will be as knowledgeable as possible on the preventative and therapeutic care of pets since more and more pet parents are turning to retailers for their …
Categories Marketing
The Ikea & Idli Batter Connection
The term "IKEA Effect" refers to the phenomenon wherein a product's perceived worth rises after it has been assembled or prepared by the buyer (even if it is partial)
Other pro…
The Product Placement Evolution
Do you recall Katrina Kaif riding a Royal Enfield Bullet in the movie Zindagi Na Mile Dobara?
While the term "product placement" may seem modern, it has a long history. Famous …
Categories Marketing
Angostura Bitters – And The Oversized Label
When people think of cocktail bitters, they automatically think of Angostura.
Although Angostura is a household name, the brand itself retains an air of mystery. To begin, the …
Categories Marketing
The Pepsi Rebrand – Backward & Forward
Companies like Nokia and Burberry have undergone dramatic rebranding efforts in 2023. Pepsi has updated its logo for the first time since 2008, and it's back to the future
The …
Hermes & The Kelly & Birkin Bag – History
On January 10, 1801, in a little German village, Thierry Hermès entered the world. Thierry was the youngest of many brothers. Tragically, Thierry would lose most of his rela…
Athletic Brewing – The Successful Non-Alcoholic Beer
Bill Shufelt earned his bachelor's degree in economics in 2005 and was a healthcare stock trader with Knight Capital in Jersey City. The billionaire Steve Cohen of Point72, a hedg…
Liquid Death – Canned Water!
A graphic designer and former Netflix creative director, Mike Cessario of Delaware, saw the Vans Warped Tour in 2009, and that experience sparked the idea for Liquid Death. He spo…
Iconic Campaigns – Unicef Tap Project
David Droga was selected as one of 20 exceptional artists, scientists, and medical professionals by Esquire magazine for inclusion in their "best and brightest" edition in 2006. N…
The Estee Lauder Pink Ribbon Campaign – Beyond CSR
October is Breast Cancer Awareness Month. Breast cancer is one of the most often diagnosed cancers in women, according to the World Health Organization.
Given the prevalence of…
McDonald’s Happy Meal – Who Actually Created It?
Almost everyone has fond recollections of McDonald's from their youth, and the Happy Meal is largely responsible for this. The legacy of joy and levity that the Happy Meal has lef…
Iconic Ads: American Legacy Foundation/ Truth – Anti Tobacco – Body Bags
In 1999, the American Legacy Foundation was established as a public health organisation with a focus on tobacco prevention and education. Tobacco use was responsible for arou…
The Turnaround at Tiffany
Although the likes of Chanel, Hermès, and Loewe have flourished in Europe, the United States is home to just one luxury label: Tiffany & Co., established by jeweller Charles L…