Point of View

The 2015 ICC Cricket World Cup was just under a year away. And Star Sports wanted to make a big splash about it since it had the contract to showcase it. The internal creative …

Adjacency expansion is a business strategy for growth that involves expanding into new products, services, or markets related to the company's existing business. This can be achie…

Pepsi's market share gradually grew over Coke's in the '70s and '80s. In commercials, people always chose Pepsi, but real-life consumers also preferred the sweeter flavour. In 198…

There was discontent among certain Congress party officials in Kerala because established media outlets had ignored the party's campaign. In other words, they chose to crowdfund a…

As a brand manager, you could have to deal with various brands that fall under the same roof, each with its own identity, positioning, and target market. This is known as a brand …

On October 21, 1898, K. Krishna Rao was born in Kadandale, a village not far from Mangalore. His dad was a local priest and Ayurvedic doctor, and the family owned a few acres of p…

Udupi has always been a vibrant convergence of faith and taste, marked by its predominant Sattvic culture, its residents' relatively simple way of life, and, of course, its delici…

Discounts! And I will see many people perk up. Everyone loves a deal, no matter how big or small.  However, some brands have made it a habit and cannot seem to let go of them D…

In 1948, L.C. Java, who was working as an assistant mines manager for Killick Nixon and holding a Bachelor of Science with Honours in Geology, travelled to London to attend the Co…

R.G. Chandramogan, a 21-year-old native of Tiruthangal, a mofussil town in the Sivakasi taluk of the Virudhunagar district in southern Tamil Nadu, decided to remain in Chennai and…

The Birmingham Small Arms Company Limited (BSA) was a large British industrial company that produced a variety of products, including firearms (both military and sporting), b…

Several reasons, including the speed with which information travels and how cultures adapt, contribute to the blurring of the lines between fads and trends in today's society. …

Ah, shopping!! The universal pastime that can make even the most stoic of individuals break into an impromptu happy dance when they find that perfect pair of shoes on sale Whil…

For over a century and a half, the Neotia family has played a pivotal role in Kolkata's commercial life. Their ancestors moved here from Rajasthan in the 1890s because they were d…