Point of View

Before the turn of the millennium, knowing how to write in cursive was seen as a sign of a good thing. In school, we did a lot of writing classes/ exercises. Good handwriting got …

In 1944, the Premier Automobiles (Walchand Group) company was established. After independence, Premier vehicles were among the first to drive on free India's roads. The first step…

In July 1947, Chakrapani and Nagi Reddi began publishing "Chandamama" in Telugu. Chakrapani was the magazine's first editor. Nagi Reddi, a prominent South Indian film producer, ov…

Lee Falk's The Phantom came to India for the first time in the 1940s, when the then-popular Illustrated Weekly of India (by Bennett Coleman) published Phantom Sunda…

As children in the 1980s and 1990s, we were all warned that smoking was hazardous for our health, yet we couldn't resist the allure of the candy called Phantom cigarettes. Mayb…

Nothing lasts forever, and neither do brands. But certain brands create such an enduring impression on consumers that they are spoken about long after they no longer exist. When a…

Offering freebies has always been a successful marketing strategy for moving merchandise. The impact of 'free ' on consumers' thinking was starting to become clear to marketers in…

Origin After finishing dental school in Denver, Richard Joseph Forhan (1866-1965) worked as a dentist in the city for 18 years. In 1913, Forhan established his own dentifrice f…

At first, the campaign's focus was squarely on television ads. Advertising agency Crispin Porter + Bogusky came up with the idea of a giant chicken man being told to carry out var…

Spotify debuted in India in 2019. The company's goal was to provide customers with highly tailored, localised and contextualised experiences which were personal While Spot…

You could claim prescience about the winning side in a cricket match after seeing them win. In the course of their education, many high school and university students fall victim …

If you've ever taken pizza to go, you may have seen a little table made of plastic called a "pizza saver" tucked away within the delivery box at the centre. IKEA, in conjunction w…

There are hundreds of improvements to running shoes that are provided to the market each year. Every once in a while, one of these upgrades offers a unique selling proposition. Th…

There were several issues with Burger King. Its mobile presence needed an overhaul to keep up with the growing popularity of mobile ordering, which was expected to be a …