Categories Pets
Dog Food Trends to Watch Out For
It has been seen that these trends are gaining popularity in the dog food market. Experts believe that the humanization of dogs is a primary driver of consumer behaviour and produ…
Categories Marketing
Misbranding – Royal Mail to Consignia
Just one more case study on the perils of attempted rebranding.
Royal Mail, the UK's national postal service, rebranded as Consignia in the early years of the 21st century. The…
Categories Marketing
Branding a Country: Brand Peru
Successful branding may also aid in gaining more positive international recognition for the country.
Peru has been using its new brand identity since 2011. Since 2009, the Peru…
Categories Marketing
The U-Turn of the Kraft Logo
Kraft Pre 2009
Kraft, the multinational food conglomerate, updated its corporate logo in 2009. The new design was meant to differentiate the company's branding from that of Kra…
Categories Marketing
Tropicana’s Packaging Redesign – A $50 Million Failure
One of the most intriguing package redesigns is the 2009 makeover failure of Tropicana.
Background
Tropicana used to be owned by PepsiCo, and the company decided to change i…
The GAP Logo Redesign – A Botched Attempt
In 1969, the world's first Gap store opened. Due to its widespread appeal, it became one of the world's biggest speciality stores.
Gap redesigned a 20-year-old logo in 2010 in …
“Shot on iPhone” – A Contrarian Campaign
Companies have long explored ways to highlight technology in their products. And there are many, many commercials which you don’t remember! They do little more than emphasising t…
Iconic Ads: Morton Salt – When It Rains, It Pours
In the 1880s, Joy Morton invested in a salt firm in Chicago, and it was the beginning of the Morton family's success. Back then, salt was very profitable because the pioneers and …
Iconic Ads: John Lewis – The Boy & the Piano – Elton John
'The Child & The Piano' was John Lewis's much-anticipated Christmas advertising campaign for 2018. It told the tale of a young boy and the gift that changed his life.
Elton…
Iconic Ads: Thai Life Insurance – Unsung Hero
Insurance companies have a bad name because people think they take your money for premiums and then use bureaucratic red tape to hold up your claim for as long as possible. On the…
Iconic Ads: Gillette – We Believe – The Best Men Can Be
The short film, conceptualised by Grey ( Joe Mongognia, Patrick Conlon, Abigail Hoeflinger & Brian Pluta) and directed by Kim Gehrig, opens with the question, "Is this the bes…
Categories Marketing
A Key to Great Brand Engagement is Brand Rituals
Our daily routines are rife with opportunities for brands to cement their place in customers' lives and become an integral part of their identity.
Humans have an innate penchan…
Categories General
The Significance of Rituals
What associations do you have with the word "ritual?" Most likely, it will be of a religious nature, with puja, chanting, and centuries-old customs. You may dismiss them as nothin…
Categories Marketing
Beatles and Product Quality
The 1960s are often regarded as the pivotal decade in the development of popular music. If it weren't for one band, The Beatles, the 1960s wouldn't be nearly as memorable.
The …