The pet care industry is changing. Pet food, treats, supplements and other pet products are no longer being marketed only around nutrition, taste, ingredient…
The pet industry has enjoyed years of remarkable growth across the world. As more people welcome pets into their homes, spending on nutrition, healthcare, grooming a…
Walk into a pet clinic in Bengaluru, Mumbai, or Delhi on a Saturday morning, and you will likely have to wait. Not because there are no vets in the city, but because there are not…
Something crossed my feed this week that made me stop scrolling and open a spreadsheet, which is usually how these things start for me.
I write this partly as a brand strategis…
Open any premium pet food bag today, and the front panel screams "protein". Real chicken. Grass-fed lamb. Wild-caught salmon. Nobody puts the antioxidant blend on the front of the…
For years, the Indian pet industry has run on one assumption: the dog owns the home, and the cat is an afterthought. Walk into any pet store in Bengaluru, Mumbai or Delhi, and the…
India's pet industry is growing rapidly, but the real story is not about dogs, cats, food, toys, or supplements. It is about a generation that is redefining what family means.
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Most pet wellness brands in India still plan around a single buyer persona: the "aware urban pet parent". That shorthand is convenient and increasingly wrong. A behavioural lens, …
Nutrition labels for dogs. Cold-pressed treats for cats. Probiotic chews that sound like they belong in a wellness clinic, not a pet store. India's pet food shelf has quietly begu…
Five years ago, the world adopted pets at a pace it had never seen before. In the United States alone, nearly one in five households brought home a new pet during the COVID-19 cri…
A consulting firm tracking the American pet category recently released a figure that surprised even people within the industry: the pet wellness market, when measured properly, ha…
For years, India’s new-age pet brands followed a familiar playbook: launch online, build a loyal D2C audience, control the narrative, and grow through digital marketing. That appr…
India’s petcare market is being quietly reshaped – not in pet shops or vet clinics, but on social media feeds.
According to recent industry observations, Millennials and Gen Z …
How Human Food Trends Are Redefining Pet Nutrition in India in 2026
Step into any modern Indian household, and you’ll see a quiet revolution underway-not in wardrobes, gadgets,…
