Pets

For years, India’s new-age pet brands followed a familiar playbook: launch online, build a loyal D2C audience, control the narrative, and grow through digital marketing. That appr…

India’s petcare market is being quietly reshaped – not in pet shops or vet clinics, but on social media feeds. According to recent industry observations, Millennials and Gen Z …

How Human Food Trends Are Redefining Pet Nutrition in India in 2026 Step into any modern Indian household, and you’ll see a quiet revolution underway-not in wardrobes, gadgets,…

When the world feels noisy and uncertain, Indians are finding calm — and connection — in the company of their pets. Across Indian cities today, the signs are everywhere — from …

A quiet revolution is underway in India’s pet food industry — one inspired by our own health journeys. As more Indians embrace holistic wellness, clean eating, and functional nutr…

Over the past few decades, the pet food industry has undergone a remarkable transformation—shaped by rising urbanisation, the humanisation of pets, and increasing awareness about …

How Playful Kittens Sparked Joy, Adoption, and a Viral Moment In the spring of 2014, a busy Los Angeles sidewalk hosted an unusual invitation: step into a sleek glass “therapy …

In today’s uncertain economy, pet owners are making tougher choices about where their money goes. Rising costs are stretching household budgets, forcing even the most devoted pet …

Dogs have long dominated India's pet care industry. But the winds are shifting. Cat ownership is rising sharply, especially among Gen Z and Millennial pet parents in urban metros.…

A quiet shift is unfolding across Indian homes — and it doesn't come with a marketing pitch or a jingle. It shows up in the morning, meowing beside a laptop, on long car rides wit…

A few years ago, pet care in India was simple—homemade food, a bowl of milk, and maybe a quick visit to the vet when necessary. Fast forward to today, and pets are no longer just …

The pet care industry in India is booming. With over 30 million pet parents and an estimated ₹7,500 crore (₹75 billion) market size, the sector is experiencing rapid growth. From …

As pet obesity continues to rise, pet food companies have a unique opportunity to address this growing concern by learning from the human food industry. Drawing insights from how …

People frequently admire animals for certain traits that make them "better" than humans, but this is a subjective judgment. Animals have characteristics people admire for being no…