Many people were surprised by Lego's decision to team up with Levi's, but the two companies have apparently successfully worked together. To quote the Lego website, “Whether you b…
It's an odd psychological irony that although we try our hardest to avoid internal contradictions, we're fascinated by the seeming contradictions we see in others. The human exper…
Just one more case study on the perils of attempted rebranding.
Royal Mail, the UK's national postal service, rebranded as Consignia in the early years of the 21st century. The…
Successful branding may also aid in gaining more positive international recognition for the country.
Peru has been using its new brand identity since 2011. Since 2009, the Peru…
Kraft Pre 2009
Kraft, the multinational food conglomerate, updated its corporate logo in 2009. The new design was meant to differentiate the company's branding from that of Kra…
One of the most intriguing package redesigns is the 2009 makeover failure of Tropicana.
Background
Tropicana used to be owned by PepsiCo, and the company decided to change i…
In 1969, the world's first Gap store opened. Due to its widespread appeal, it became one of the world's biggest speciality stores.
Gap redesigned a 20-year-old logo in 2010 in …
Companies have long explored ways to highlight technology in their products. And there are many, many commercials which you don’t remember! They do little more than emphasising t…
In the 1880s, Joy Morton invested in a salt firm in Chicago, and it was the beginning of the Morton family's success. Back then, salt was very profitable because the pioneers and …
'The Child & The Piano' was John Lewis's much-anticipated Christmas advertising campaign for 2018. It told the tale of a young boy and the gift that changed his life.
Elton…
Insurance companies have a bad name because people think they take your money for premiums and then use bureaucratic red tape to hold up your claim for as long as possible. On the…
The short film, conceptualised by Grey ( Joe Mongognia, Patrick Conlon, Abigail Hoeflinger & Brian Pluta) and directed by Kim Gehrig, opens with the question, "Is this the bes…
Our daily routines are rife with opportunities for brands to cement their place in customers' lives and become an integral part of their identity.
Humans have an innate penchan…
The 1960s are often regarded as the pivotal decade in the development of popular music. If it weren't for one band, The Beatles, the 1960s wouldn't be nearly as memorable.
The …
