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Marketing

Categories Advertising, Marketing

Iconic Ads: Kenneth Cole – Imelda Marcos

Posted on May 22, 2022May 22, 2022by Vejay Anand
1986 was the year in question. The former dictator Ferdinand Marcos and his wife, Imelda, were making headlines in the Philippines for their glamorous lifestyle despite the fact t…
Continue reading "Iconic Ads: Kenneth Cole – Imelda Marcos"
Categories Advertising, Marketing

Pixar’s 22 Rules of Storytelling

Posted on May 11, 2022May 18, 2022by Vejay Anand
When Emma Coats, a former Pixar employee, tweeted a series of storytelling maxims in 2011, the list of "Pixar's 22 Rules Of Storytelling" was created and shared. "A mix of thin…
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Categories Advertising, Marketing

Iconic Ads: Under Armour – I Will What I Want

Posted on May 8, 2022May 8, 2022by Vejay Anand
Before 2014, the majority of customers associated Under Armour with men. In 2013, the corporation clocked $2.3 billion, but its women's line brought in just $500 million. Due t…
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Categories Advertising, Marketing

Iconic Ads: Nike – Dream Crazy

Posted on May 1, 2022May 1, 2022by Vejay Anand
"Just Do It" had been a rallying cry for sportspersons of all sports and abilities for more than three decades. The company sought to not only reenergize its trademark attitude fo…
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Categories Advertising, Marketing

Iconic Ads: Bud Light – Dilly Dilly

Posted on April 29, 2022April 29, 2022by Vejay Anand
The objectives for Bud Light while advertising at the Superbowl were first trying to get people's focus back on Bud Light and secondly, getting the product into the hands of custo…
Continue reading "Iconic Ads: Bud Light – Dilly Dilly"
Categories Advertising, Marketing

Iconic Ads/Statue: State Street – Fearless Girl

Posted on April 28, 2022April 28, 2022by Vejay Anand
The asset management firm, State Street Global Advisors, opted to advertise for an index fund that included companies with a varied gender mix and a high proportion of women in se…
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Categories Advertising, Marketing

Iconic Ads: Always – #Likeagirl

Posted on April 24, 2022April 25, 2022by Vejay Anand
It all began in the summer of 2013 at Cannes. Unilever's social experiment with Dove had been a big success at the fest. Procter and Gamble had been thinking of taking the social …
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Categories General, Marketing

Customer Service is for Profits – not Costs

Posted on April 24, 2022April 24, 2022by Vejay Anand
Nordstorm, Chewy, Patagonia, and ZapposCustomer service is the one great trait they all have in common! Chewy doesn’t use an IVR (interactive voice response) system, and 9…
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Categories Advertising, Marketing

Iconic Ads: Sony Bravia – Paint

Posted on April 17, 2022by Vejay Anand
Fallon's work on the first Bravia film was incredibly productive. 'Like no other' seemed out of place for Bravia. It was only when Fallon took advantage of the product's advantage…
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Categories Advertising, Marketing

Iconic Ads: Johnnie Walker – The Man Who Walked Around the World

Posted on April 15, 2022April 15, 2022by Vejay Anand
Bartle Bogle Hegarty (BBH) had successfully repositioned Johnnie Walker and partnered with them for some time when a brief landed on their desks in 2009. It was to be a corpora…
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Categories Business, General, Marketing

Brandless & Branded- No Name

Posted on April 12, 2022April 13, 2022by Vejay Anand
It was a difficult time for the Canadian economy in the 1970s. With such significant inflation, consumers were forced to spend a larger portion of their income on essentials like …
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Categories Business, Marketing

The Vegetable Name Change – Delhaize

Posted on April 11, 2022by Vejay Anand
In 2017, it was found that only 5% of Belgians ate their daily recommended amount of fruit and vegetables (550 grammes). Kids and youth ate the least with most kids eating only 30…
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Categories Advertising, Marketing

Iconic Ads: Levi’s – Launderette

Posted on April 8, 2022April 8, 2022by Vejay Anand
In 1982, BBH was awarded the Levi's account, taking over a brand and a category that were both in disarray. There was talk that jeans would not be fashionable and fade away. As…
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Categories Advertising, Marketing

Storytelling – Turning a Restaurant Robbery into Viral Advertising

Posted on April 4, 2022April 4, 2022by Vejay Anand
The footage of a robbery at a taco shop in Las Vegas was turned into a funny commercial, and many Internet users were craving corn tortillas because of it. Two men can be seen …
Continue reading "Storytelling – Turning a Restaurant Robbery into Viral Advertising"

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