Marketing

Good stories have masala/drama. Shocking or provocative content isn't always drama. It might be as simple as the reader not knowing what happened next – a small mystery.Good stori…

Andy Grove famously said, “Bad companies are destroyed by a crisis. Good companies survive a crisis. Great companies are defined by a crisis”. Marketing strategies will define …

“This has been the best year ever for the Lego Group. If I could sing and dance, I should be singing and dancing because it is a fantastic number of results.” — Lego Chief Executi…

Confectionery is a smorgasbord of many different shapes, sizes, colours, and flavours. While it gives a lot of variety to the customers, it is confusing too, and they are all vyin…

The first decade of the 2000s saw big brand wars in the gum, mint and breath fresheners market. Everybody was doing funny ads selling fresh breath, flavour etc. Brand recall becam…

Ayurvedic or traditional Indian OTC medicines have been the focus of Dabur for more than a century and a half. Dr SK Burman mass-produced ayurvedic medicines that could be purchas…

ESPN said in 2021 that its ABC channel averaged 1.2 million viewers for the US F1 Grand Prix on 24th October, with a peak audience of 1.6 million. The number of people watching wa…

Every day, the Doubletree By Hilton hotel chain distributes 75,000 freshly baked chocolate chip cookies to its guests for free. Something which guests look forward to now. One …

Shreddies had gotten boring in the eyes of Canadians. The 70-year-old brand was in decline and there was no fresh product innovation to draw attention to it. For those who don'…

Christmas in Japan has become synonymous with a bucket of Kentucky Fried Chicken thanks to some brilliant marketing in the 1970s. KFC has enjoyed their busiest time of the year du…

Around 1980, Chiat/ Day began working with Apple. Prior to this, Chiat/Day, a New York-based advertising agency, was actively seeking new clients outside of the city. A copy…

Researchers at Salesforce investigated the use of URL shorteners as part of their study. They discovered that, although URL shorteners are more aesthetically pleasing, full-length…

A ten-year-old was enthralled by the ascent of France's famed Eiffel Tower. His desire to become an engineer was sparked by the building's design and the writings of French author…

Thomas James Barratt is referred to as "the Father of Modern Advertising" He had claimed that "any fool can make soap." ‘It takes a clever man to sell it.’   When it …