Marketing

When a brand's popularity, usefulness, and connection with consumers gradually decline, we say that it is fading. There are several ways this may show up: Declining Sales and …

Shaving products designed with women in mind were severely lacking in the marketplace. An opening presented itself for a new brand to enter the market since current products did n…

Time, legacy, nation of origin, workmanship, artificial, small series, illustrious clientele, etc. are all intangible aspects of uniqueness that the luxury strategy seeks to explo…

The heartwarming tale of a young girl's friendship with an animated dragon is the subject of the 2019 Christmas commercial, which John Lewis & Partners and Waitrose & Part…

To improve the perceived value and potential sales of a brand or product, it is common practice to include well-known ingredient brands into the mix. It is common practice…

People's familiarity with your brand has always been vital, but it is much more so now. When faced with a variety of options, it also has a significant impact on consumers' purcha…

When a brand wants to reposition itself in the market, it may do so by making deliberate changes to the packaging's look and function to reflect its new image, target demographic,…

When discussing brands, the phrases "bounded" and "unbounded" are used to describe how limited or limitless a brand's identity, reach, and products or services are. There are two …

VST An aspiring Bangalore businessman, Janab Mohammad Abdus Sattar, was convinced to visit the "City of Pearls" in the late 1920s by a Hyderabadi Vazir Sultan after he had alre…

A prosperous businessman's son was PalaniAppa Nadar. He had no interest in following in his father's, Kaliappa Nadar's, footsteps as a coffee and cardamom exporter. In contra…

One interesting aspect of human hearing is the Cocktail Party Effect, which occurs when people appear to tune out all other sounds in a busy room by concentrating on one particula…

Co-writer: Ravi Teja Mandapaka The trend of humanizing pets has been gaining momentum in recent years, and it's more than just a fad. The trend reflects a significant shift in …

In today's age of globalisation, multinational firms can link multiple cultures and markets via their worldwide reach. Global success, however, calls for a more sophisticated comp…

The direct marketing movement had its stars, and undoubtedly John Caples was one of the early ones. Caples was the genius behind the most famous direct mail marketing of all time,…