Business

Many iconic brands hide a lesser-known origin story that plays a crucial role in their growth and emotional connection with customers. In this series, we explore such stories—peel…

Mira Kulkarni's story is a testament to the idea that strength often emerges from life's most significant challenges. Married at 20, Mira soon found herself in a failing relations…

Long before sleek EVs and flashy bikes ruled Indian roads, the early ’90s saw a humble two-wheeler capture the hearts of young Indians: the Bajaj Sunny. Lightweight, stylish, and …

In the early 1970s, India was on the cusp of transformation. Bicycles dominated the roads, and motorcycles were still a luxury for the affluent. In this backdrop, a visionary idea…

Rapido has recently discontinued its two-wheeler ride services in Bangalore, leading to significant disruption for daily commuters who relied on the platform for affordable and qu…

Exide's global story began in 1888, when W.W. Gibbs, a forward-thinking entrepreneur in the energy space, founded the Electric Storage Battery Company (ESBC) in the United States.…

In 1983, over a casual coffee in Mumbai, Clyde Cooper and Khushroo Dubash mulled over business ideas. They had no grand plans or deep pockets—just a sharp eye for market gaps. At …

What Went Wrong for Kirana Stores For decades, India's kirana stores were the backbone of the country's retail ecosystem. These humble neighbourhood shops thrived on personal r…

The Everest journey began in the narrow lanes of South Bombay in a modest 200 sq. ft shop. Here, a young Vadilal Shah worked alongside his father, observing the meticulous care wi…

Why are most pop songs, podcasts, movies, and even emails the length they are? It's not just about creativity—it's often about what the format allows, what the audience expects, a…

In today's hypercompetitive landscape, packaging is no longer just a functional afterthought; it has become a strategic asset. It's a powerful touchpoint in the customer journey—o…

Threats & competition can come from anywhere. In business, change isn’t a disruption—it’s the norm. Markets shift, technologies evolve, and consumer expectations transform…

Cipla's journey began in 1935, when Dr. Khwaja Abdul Hamied, a chemist trained in Germany, established The Chemical, Industrial, and Pharmaceutical Laboratories in Mumbai. Deeply …

The story of Cello, one of India's most beloved household brands, began with a modest factory in Goregaon, Mumbai, equipped with just seven machines and 60 workers. Initially focu…