India’s Gen Z aren’t just changing shopping habits—they’re rewriting the rules of brand engagement. Unlike previous generations who relied on TV commercials, newspaper ads, and wo…
Some of the world's biggest companies give away their core products for free—only to make billions in return. Their secret? A visionary strategy that turns users into paying custo…
In today's hyper-competitive market, Indian consumers—especially Gen Z—aren't just buying products but investing in stories, personalities, and values. More than ever, homegrown b…
South Korea's cultural and economic influence, known as the "Hallyu Wave", has expanded globally, particularly in India. From entertainment and beauty to food and consumer goods, …
What do Google, Meta, Amul, Nike, Visa, Uber, Airbnb and others have in common?
Some of the world’s most iconic brands are known for one thing—but their real business is entire…
Every great brand faces a crisis at some point. But instead of folding, the best companies turn their biggest problems into billion-dollar opportunities.
Old Spice: From Old Me…
What do Whole Foods, Patanjali, Tesla, Royal Enfield, Durex, Nike, and Uniqlo have in common?
Great brands don't just sell products—they create movements. They tap into cultura…
What do Ryanair, Dmart, Apple, McDonalds and others have in common?
In a world where customers are inundated with options, the most intelligent businesses simplify the process …
What do Old Spice, Vespa, Gucci, Lego, Mountain Dew, Dettol, and others have in common?
Even the most well-known brands encounter challenges. Sales drop, competition gets fierc…
Many of today's most prominent brands didn't start as the giants they are. They began with one idea, noticed a more significant opportunity, and pivoted. From Dunkin' Donuts to Zo…
What if you could take someone else’s problem, flip it, and make billions? That’s precisely what some of the world’s biggest brands have done. They turn excess inventory, unwanted…
In an era of digital shopping, India’s retail landscape grapples with a growing challenge—product returns. With the rise of e-commerce and the increasing trend of ‘try before you …
Quality, performance, and innovation are the hallmarks of a great product. But in a crowded market, people don't just buy based on features—they buy based on emotions, needs, and …
Winning a customer is challenging. But what separates excellent businesses from the rest is how they maximise the value of that hard-earned customer. The secret? Making sure that …
