Skip to content

Point of View

Business & Marketing Thoughts

  • Home
  • Blog
  • Subscribe
  • About Me
  • Contact

Categories

  • Advertising
  • Business
  • General
  • Marketing
  • Pets
  • Podcasts
  • Twitter
  • LinkedIn
  • YouTube
© 2021 Point of View / Onlykutts. All rights reserved.

Business

Categories Business, Pets

Millennials Are Driving the Indian Pet Industry

Posted on June 10, 2022June 13, 2022by Vejay Anand
millennials & pets
It is estimated that the Indian pet business is one of the strongest and fastest-growing in the world's pet sector. A new pet speciality brand is launched every week, while establ…
Continue reading "Millennials Are Driving the Indian Pet Industry"
Categories Business, General

Are Price, Quality, & Convenience USPs Anymore?

Posted on May 24, 2022June 1, 2022by Vejay Anand
Excellent Chewy Customer Service
Obtaining value from a product or service has historically required making certain sacrifices in order to meet certain criteria. If I want to spend the least amount of money, I ha…
Continue reading "Are Price, Quality, & Convenience USPs Anymore?"
Categories Business, General

The Lindy Effect

Posted on May 18, 2022May 19, 2022by Vejay Anand
There is a lot of noise in the world. In a world where there is a lot of digital information, it is getting harder and harder to find the signal, also called important content, th…
Continue reading "The Lindy Effect"
Categories Business, General

Data Analytics in Player Transfers & Contracts

Posted on April 18, 2022April 18, 2022by Vejay Anand
Former Manchester United star Memphis Depay left the club in 2017 after only two seasons. Louis Van Gaal, had brought him to United from PSV Eindhoven. He couldn't meet the lofty …
Continue reading "Data Analytics in Player Transfers & Contracts"
Categories Business, General, Marketing

Brandless & Branded- No Name

Posted on April 12, 2022April 13, 2022by Vejay Anand
It was a difficult time for the Canadian economy in the 1970s. With such significant inflation, consumers were forced to spend a larger portion of their income on essentials like …
Continue reading "Brandless & Branded- No Name"
Categories Business, Marketing

The Vegetable Name Change – Delhaize

Posted on April 11, 2022by Vejay Anand
In 2017, it was found that only 5% of Belgians ate their daily recommended amount of fruit and vegetables (550 grammes). Kids and youth ate the least with most kids eating only 30…
Continue reading "The Vegetable Name Change – Delhaize"
Categories Business, General

The Cobra Effect Or Perverse Incentives

Posted on April 9, 2022April 11, 2022by Vejay Anand
During colonial rule, there was a problem with deadly cobras in Delhi. In response to the issue, the British government decided to act. To encourage people to kill cobras, the gov…
Continue reading "The Cobra Effect Or Perverse Incentives"
Categories Business, General

Why Spotify Got A Great Deal With Barcelona

Posted on March 24, 2022March 25, 2022by Vejay Anand
Barcelona’s financial difficulties have been widely documented. Last year alone, the club lost almost $530 million, and they owe more than $1.5 billion. Lionel Messi left for PSG …
Continue reading "Why Spotify Got A Great Deal With Barcelona"
Categories Business, Marketing

AntiFragile Brands – Growing in a VUCA world

Posted on March 15, 2022March 15, 2022by Vejay Anand
Andy Grove famously said, “Bad companies are destroyed by a crisis. Good companies survive a crisis. Great companies are defined by a crisis”. Marketing strategies will define …
Continue reading "AntiFragile Brands – Growing in a VUCA world"
Categories Business, Pets

A New Dog Is Topping A Top Dog – How Chewy Is Beating Amazon

Posted on March 14, 2022March 14, 2022by Vejay Anand
Strange are the ways of branding in e-commerce in the US. The Amazon reminded you of the Brazilian rain forest the first time you heard about it. A newcomer to the online retail w…
Continue reading "A New Dog Is Topping A Top Dog – How Chewy Is Beating Amazon"
Categories Business, Marketing

The LEGO Movies – Great Examples of Branded Content

Posted on March 14, 2022March 14, 2022by Vejay Anand
“This has been the best year ever for the Lego Group. If I could sing and dance, I should be singing and dancing because it is a fantastic number of results.” — Lego Chief Executi…
Continue reading "The LEGO Movies – Great Examples of Branded Content"
Categories Business, Marketing

DoubleTree’s Chocolate Chip Cookies – Delighting the Customers & Creating Stories

Posted on March 1, 2022March 1, 2022by Vejay Anand
Every day, the Doubletree By Hilton hotel chain distributes 75,000 freshly baked chocolate chip cookies to its guests for free. Something which guests look forward to now. One …
Continue reading "DoubleTree’s Chocolate Chip Cookies – Delighting the Customers & Creating Stories"
Categories Business, Pets

Natural Health and Wellness for Pets – Retailer Implications

Posted on February 28, 2022February 28, 2022by Vejay Anand
There are many types of natural health and wellness products on the market, and it is the responsibility of retailers to explain the items' efficacies. There's nothing like the…
Continue reading "Natural Health and Wellness for Pets – Retailer Implications"
Categories Business, General

Analytics, Betting and a Football Club – The Brentford Success Story

Posted on February 23, 2022February 23, 2022by Vejay Anand
Brentford FC was promoted to the English Premier League last year after defeating Swansea in the Championship Play-off Final — a promotion that comes with a guaranteed $300 millio…
Continue reading "Analytics, Betting and a Football Club – The Brentford Success Story"

Posts pagination

Previous Page 1 … Page 18 Page 19 Page 20 … Page 23 Next
Search