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Advertising

Categories Advertising, Marketing

Iconic Ads: Tuff Shoes – In the Buff

Posted on July 6, 2021May 24, 2022by Vejay Anand
The client was an unheard-of sports shoe brand - Tuff Shoes. They had some export surplus shoes and needed to liquidate them too. Also, a small brand that was trying to counter fo…
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Categories Advertising

Iconic Ads: Eveready – Give Me Red

Posted on July 6, 2021October 25, 2022by Vejay Anand
In 1991, Eveready batteries, the market leader, were under severe threat in the emerging urban youth segment. Traditional products rely on D-sized large batteries, torches, and tr…
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Categories Advertising

Iconic Ads: Maggi Sauces – It’s Different

Posted on July 6, 2021July 6, 2021by Vejay Anand
According to Nestle- “Maggi Hot & Sweet is a unique blend of sweet and chilli and it has always appealed to the palates of the masses, irrespective of age or gender. It was…
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Categories Advertising

Iconic Ads: Amul Chocolates- A Gift for Someone you Love

Posted on July 6, 2021September 11, 2022by Vejay Anand
Amul started chocolates in the early 1970s after the cocoa farmers from Kerala came to Varghese Kurien for help as cocoa prices had collapsed. GCCMF (Amul) had chosen Radeus as…
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Categories Advertising

Iconic Ads: ITC Sundrop – Healthy Oil for Healthy People

Posted on July 6, 2021July 6, 2021by Vejay Anand
There were a few parameters to be followed when ITC ventured into edible oil marketing which the team had agreed upon:1) Packed refined oil for the same price as loose oil, which …
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Categories Advertising

Iconic Ads: Vimal Sarees – A Woman Expresses Herself

Posted on July 6, 2021July 6, 2021by Vejay Anand
Unorganized retail dominated the saree market, which was fragmented. The goal was to become the market leader nationally while competing against local companies. And Reliance want…
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Categories Advertising

Iconic Ads: Hamara Bajaj – Bulund Bharat

Posted on July 5, 2021July 5, 2021by Vejay Anand
In 1989, the scooter led Bajaj was under threat. Motorcycle brands such as Honda, Yamaha and Suzuki attracted customers with campaigns that emphasize speed, style, mileage and sup…
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Categories Advertising

Iconic Ads: Liril – Come Alive with Freshness

Posted on July 5, 2021December 6, 2021by Vejay Anand
The Project In the early 70s, a team of managers at Levers, worked on a project to create a 'freshness' soap in the premium price segment. They tried a blue soap. A brainstormi…
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Categories Advertising

Iconic Ads: Air India – Maharajah

Posted on July 5, 2021July 7, 2021by Vejay Anand
“We can call him the Maharajah for want of a better description. But his blood isn’t blue. He may look like royalty, but he isn’t royal. He is capable of entertaining the Queen of…
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Categories Advertising, Marketing

Iconic Ads: Hutch – You & I

Posted on July 5, 2021May 24, 2022by Vejay Anand
Around 2004, a couple of years later after Hutch set foot in India, it wanted to roll out a national film showcasing its pan-India footprint. The brief to the agency was simple: a…
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Categories Advertising

Iconis Ads: Vodafone – Zoozoos

Posted on July 5, 2021July 5, 2021by Vejay Anand
In 2009, ZooZoos were launched during the IPL – Season 2 to promote various value-added services of Vodafone. The idea was to create one ad per day highlighting one feature, a tot…
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Categories Advertising

Iconic Ads: Kamasutra – The Pleasure of Making Love

Posted on July 5, 2021July 5, 2021by Vejay Anand
In 1991, a Korean company wanted to manufacture condoms in India, partnering with Raymond. Gautam Singhania approached Alyque Padamsee at Lintas. He was impressed with the work th…
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Categories Advertising

Iconic Ads: Prestige – Jo Biwi Se Karen Pyaar

Posted on July 5, 2021July 5, 2021by Vejay Anand
In 1982, Prestige introduced a new revolutionary product, a pressure cooker with GRS (Gasket Release System). It had a rubberized gasket instead of a melt gasket, which decreased …
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Categories Advertising

Iconic Ads: Nirma – Sabki Pasand

Posted on July 5, 2021by Vejay Anand
As per reports, ‘Sabki Pasand Nirma’ is one of the longest-running jingles of Indian advertising, even though the commercial has been tweaked time and again, keeping pace with the…
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