Vadilal began as a soda firm in 1907 and grew to become Gujarat's most popular ice cream brand in the 1970s. When they intended to expand to Mumbai in the 1980s, they ran into a p…
Ashok Kumar and Shammi Kapoor appeared in a commercial for Everest Advertising in the 1980s. They talked about welcoming the baaraat/ guests with Pan Parag.
It's surprising to …
Till around 2005, DTH was considered premium and exclusive. People had cable connections, which aired seventy to eighty channels and were happy with it. There were some satellite …
(Warning – I was confused which campaign I liked more, so I decided to show both)
Knowledge is Power, the saying goes. Success comes to those who use this acquired knowledge in…
In 1981, a big crisis hit the egg industry. Traders decide the price of eggs. They did not factor in the actual cost of production. Since they drove the market, they used to buy t…
In the early 90s, Mauritius was looking to give a boost to tourism. India was one of their key target markets. They wanted to show that Mauritius had more to offer than just beach…
Thums Up was at the crossroads again. The “Happy days are here again with Thums Up” followed by “Food, Friends and Thums Up” & "The Refreshing Cola" had done their part. …
In 1974 — Ek Anek Aur Ekta (One, Many & Unity), a 7-minute animation film was released. It was written & co-directed by Vijaya Mulay - documentarian, film historian, educa…
Taylor Swift maintains her edge on Instagram in the frame after frame to the approval of her millions of followers.
Kim Kardashian has published “Selfish,” a bestselling book o…
For years, funny & smart Mentos commercials were not missed because they advertised what the product could (albeit tongue-in-cheek) do, not the product itself.
Worldwide, M…
Anna is the Snap Queen
She has 1000s of followers.
She takes 30 selfies a day.
The average number of likes is 400.
She loves the popularity.
For the Snapchat filter…
Royal Stag has been one of the most interesting stories of my career in advertising. It was the early 2000s, and I was working at Ogilvy’s Delhi office. My art partner at that tim…
Who Is Your Target Audience? And Why? Can You Describe Them?
If you don’t have specific answers to these questions, then you are in big trouble.
I am given inappropriately s…
In 1988, after the Independence Day speech by Prime Minister Rajiv Gandhi at the Red Fort, a song was telecast. Millions of Indians heard it for the first time and it has since be…
