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Categories Advertising, Podcasts

De Beers – A Diamond is Forever

Posted on May 19, 2022May 19, 2022by Vejay Anand
podcast
https://portfolio.mentza.com/portfolio/vejayanand/circles/15615 The article is here https://onlykutts.com/index.php/2021/07/28/de-beers-a-diamond-is-forever/ …
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Categories Advertising, Marketing

Pixar’s 22 Rules of Storytelling

Posted on May 11, 2022May 18, 2022by Vejay Anand
When Emma Coats, a former Pixar employee, tweeted a series of storytelling maxims in 2011, the list of "Pixar's 22 Rules Of Storytelling" was created and shared. "A mix of thin…
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Categories Advertising, Podcasts

Tobu Cycle

Posted on May 11, 2022May 12, 2022by Vejay Anand
podcast
A chat with Sulekha Bajpai who scripted the famous commercial for this favourite kiddie cycle brand https://portfolio.mentza.com/portfolio/vejayanand/circles/14929 For the w…
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Categories Advertising, Podcasts

Pan Parag

Posted on May 11, 2022May 19, 2022by Vejay Anand
podcast
The classic Pan Parag ad with Shammi Kapoor and Ashok Kumar. A conversation with Sulekha Bajpai who wrote the script https://portfolio.mentza.com/portfolio/vejayanand/circles/1…
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Categories Advertising, Podcasts

Mile Sur Mera Tumhara

Posted on May 11, 2022May 19, 2022by Vejay Anand
podcast
https://portfolio.mentza.com/portfolio/vejayanand/circles/13493 https://open.spotify.com/episode/698okZ29mP4iMrWGTfK1DA?si=VlbIPxnyQLK8b-vk0BUEZg Read the post at http…
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Categories Advertising, Marketing

Iconic Ads: Under Armour – I Will What I Want

Posted on May 8, 2022May 8, 2022by Vejay Anand
Before 2014, the majority of customers associated Under Armour with men. In 2013, the corporation clocked $2.3 billion, but its women's line brought in just $500 million. Due t…
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Categories Advertising

Iconic Ads: Chipotle – Back To The Start

Posted on May 3, 2022May 3, 2022by Vejay Anand
Consumers thought that all fast-food chains had the same issues - low-quality products and ingredients that were grown in poor conditions with bad practices Educating clients o…
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Categories Advertising, Marketing

Iconic Ads: Nike – Dream Crazy

Posted on May 1, 2022May 1, 2022by Vejay Anand
"Just Do It" had been a rallying cry for sportspersons of all sports and abilities for more than three decades. The company sought to not only reenergize its trademark attitude fo…
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Categories Advertising, Marketing

Iconic Ads: Bud Light – Dilly Dilly

Posted on April 29, 2022April 29, 2022by Vejay Anand
The objectives for Bud Light while advertising at the Superbowl were first trying to get people's focus back on Bud Light and secondly, getting the product into the hands of custo…
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Categories Advertising, Marketing

Iconic Ads/Statue: State Street – Fearless Girl

Posted on April 28, 2022April 28, 2022by Vejay Anand
The asset management firm, State Street Global Advisors, opted to advertise for an index fund that included companies with a varied gender mix and a high proportion of women in se…
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Categories Advertising, Marketing

Iconic Ads: Always – #Likeagirl

Posted on April 24, 2022April 25, 2022by Vejay Anand
It all began in the summer of 2013 at Cannes. Unilever's social experiment with Dove had been a big success at the fest. Procter and Gamble had been thinking of taking the social …
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Categories Advertising, Marketing

Iconic Ads: Sony Bravia – Paint

Posted on April 17, 2022by Vejay Anand
Fallon's work on the first Bravia film was incredibly productive. 'Like no other' seemed out of place for Bravia. It was only when Fallon took advantage of the product's advantage…
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Categories Advertising, Marketing

Iconic Ads: Johnnie Walker – The Man Who Walked Around the World

Posted on April 15, 2022April 15, 2022by Vejay Anand
Bartle Bogle Hegarty (BBH) had successfully repositioned Johnnie Walker and partnered with them for some time when a brief landed on their desks in 2009. It was to be a corpora…
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Categories Advertising, Marketing

Iconic Ads: Levi’s – Launderette

Posted on April 8, 2022April 8, 2022by Vejay Anand
In 1982, BBH was awarded the Levi's account, taking over a brand and a category that were both in disarray. There was talk that jeans would not be fashionable and fade away. As…
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