https://portfolio.mentza.com/portfolio/vejayanand/circles/15615
The article is here
https://onlykutts.com/index.php/2021/07/28/de-beers-a-diamond-is-forever/
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When Emma Coats, a former Pixar employee, tweeted a series of storytelling maxims in 2011, the list of "Pixar's 22 Rules Of Storytelling" was created and shared.
"A mix of thin…
A chat with Sulekha Bajpai who scripted the famous commercial for this favourite kiddie cycle brand
https://portfolio.mentza.com/portfolio/vejayanand/circles/14929
For the w…
The classic Pan Parag ad with Shammi Kapoor and Ashok Kumar. A conversation with Sulekha Bajpai who wrote the script
https://portfolio.mentza.com/portfolio/vejayanand/circles/1…
https://portfolio.mentza.com/portfolio/vejayanand/circles/13493
https://open.spotify.com/episode/698okZ29mP4iMrWGTfK1DA?si=VlbIPxnyQLK8b-vk0BUEZg
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Before 2014, the majority of customers associated Under Armour with men. In 2013, the corporation clocked $2.3 billion, but its women's line brought in just $500 million.
Due t…
Consumers thought that all fast-food chains had the same issues - low-quality products and ingredients that were grown in poor conditions with bad practices
Educating clients o…
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The objectives for Bud Light while advertising at the Superbowl were first trying to get people's focus back on Bud Light and secondly, getting the product into the hands of custo…
The asset management firm, State Street Global Advisors, opted to advertise for an index fund that included companies with a varied gender mix and a high proportion of women in se…
It all began in the summer of 2013 at Cannes. Unilever's social experiment with Dove had been a big success at the fest. Procter and Gamble had been thinking of taking the social …
Fallon's work on the first Bravia film was incredibly productive. 'Like no other' seemed out of place for Bravia. It was only when Fallon took advantage of the product's advantage…
Bartle Bogle Hegarty (BBH) had successfully repositioned Johnnie Walker and partnered with them for some time when a brief landed on their desks in 2009.
It was to be a corpora…
In 1982, BBH was awarded the Levi's account, taking over a brand and a category that were both in disarray. There was talk that jeans would not be fashionable and fade away.
As…