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Tag: wieden and kennedy

Categories Advertising, Marketing

Iconic Ads: P&G – Thank You Mom

Posted on December 30, 2022January 2, 2023by Vejay Anand
Thank you mom
Procter & Gamble sought a strategy to reach their most important demographic of customers, moms. While the company's products are used on a daily basis by the majority of Amer…
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Categories Advertising, Marketing

Iconic Ads: Nike – Secret Tournament

Posted on December 2, 2022December 2, 2022by Vejay Anand
nike secret tournament
The creative team at Wieden & Kennedy met together in the summer of 2001 at the advertising agency's Amsterdam headquarters to discuss how they might condense the enchantment …
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Categories Advertising, Marketing

Iconic Ads: Nike – Dream Crazy

Posted on May 1, 2022May 1, 2022by Vejay Anand
"Just Do It" had been a rallying cry for sportspersons of all sports and abilities for more than three decades. The company sought to not only reenergize its trademark attitude fo…
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Categories Advertising, Marketing

Iconic Ads: Bud Light – Dilly Dilly

Posted on April 29, 2022April 29, 2022by Vejay Anand
The objectives for Bud Light while advertising at the Superbowl were first trying to get people's focus back on Bud Light and secondly, getting the product into the hands of custo…
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Categories Advertising, Marketing

Iconic Ads: Honda – Power of Dreams- “Hands”

Posted on March 31, 2022by Vejay Anand
With the worldwide recession, the Japanese tsunami, and a tightening UK vehicle market, Honda UK had had a difficult few years. Furthermore, their marketing budget had been cut, b…
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Categories Advertising, Marketing

Iconic Ads: Honda – The Power of Dreams “Grrr”

Posted on March 28, 2022March 28, 2022by Vejay Anand
Honda UK sought to advertise its newly announced i-CTDi diesel engines in the UK in 2004. Rewind The "Power of Dreams" campaign was launched in 2002. The concept was pitched…
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Categories Advertising, Marketing

Iconic Ads: Honda – The Power of Dreams “Cog”

Posted on March 27, 2022March 28, 2022by Vejay Anand
The Past In April 1964, Honda spent $300,000 to become the first foreign corporate sponsor of the Academy Awards. The Honda advertising campaign was a success, and it became on…
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Categories Advertising, Marketing

Iconic Ads: Old Spice – Smell Like A Man, Man

Posted on October 31, 2021October 31, 2021by Vejay Anand
Procter & Gamble intended to use a Super Bowl commercial to promote Old Spice Red Zone After Hour's body cleanser in 2010. P&G tasked Wieden + Kennedy with creating an …
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Categories Advertising, Marketing

Iconic Ads: This is SportsCenter – ESPN

Posted on October 28, 2021October 28, 2021by Vejay Anand
The original campaign, directed by Bryan Buckley and Frank Todaro of Radical Media and led by ESPN director of advertising Allan Broce, debuted in 1995. It was created by the then…
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Categories Advertising, Marketing

Iconic Ads: Nike – Just Do It

Posted on August 15, 2021August 15, 2021by Vejay Anand
Nike was going through a tough stretch in the late 1980s. In the early 1980s, they had done well. They'd gone public, establishing themselves as a major global corporation and enl…
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