Tag: wieden and kennedy

Procter & Gamble sought a strategy to reach their most important demographic of customers, moms. While the company's products are used on a daily basis by the majority of Amer…

The creative team at Wieden & Kennedy met together in the summer of 2001 at the advertising agency's Amsterdam headquarters to discuss how they might condense the enchantment …

"Just Do It" had been a rallying cry for sportspersons of all sports and abilities for more than three decades. The company sought to not only reenergize its trademark attitude fo…

The objectives for Bud Light while advertising at the Superbowl were first trying to get people's focus back on Bud Light and secondly, getting the product into the hands of custo…

With the worldwide recession, the Japanese tsunami, and a tightening UK vehicle market, Honda UK had had a difficult few years. Furthermore, their marketing budget had been cut, b…

Honda UK sought to advertise its newly announced i-CTDi diesel engines in the UK in 2004. Rewind The "Power of Dreams" campaign was launched in 2002. The concept was pitched…

The Past In April 1964, Honda spent $300,000 to become the first foreign corporate sponsor of the Academy Awards. The Honda advertising campaign was a success, and it became on…

Procter & Gamble intended to use a Super Bowl commercial to promote Old Spice Red Zone After Hour's body cleanser in 2010. P&G tasked Wieden + Kennedy with creating an …

The original campaign, directed by Bryan Buckley and Frank Todaro of Radical Media and led by ESPN director of advertising Allan Broce, debuted in 1995. It was created by the then…

Nike was going through a tough stretch in the late 1980s. In the early 1980s, they had done well. They'd gone public, establishing themselves as a major global corporation and enl…