Tag: Ulka

https://portfolio.mentza.com/portfolio/vejayanand/circles/22843 https://open.spotify.com/episode/7ihIqytdaf6raAwSpo65Y1?si=6eUKEWQ4S9GL80KTYiq0xA …

Ayurvedic or traditional Indian OTC medicines have been the focus of Dabur for more than a century and a half. Dr SK Burman mass-produced ayurvedic medicines that could be purchas…

Pleasure was the first foray for the erstwhile Hero Honda to get into the scooters market. From a product construct point of view, it was a 100cc light scooter and zippy since it …

By 1995, GCCMF aka Amul had grown to be a multiproduct company. And different products had different target audiences. In each region, customers had different imagery of Amul. …

In 2003, many of the dotcoms had gone bust. Naukri was soldiering on. There was no proper understanding of the space. There were no formulas to follow, no set behavioural patte…

In the mid-80s, Dabur had launched many products. At that time, they had a concept of floating products. They would launch products without any advertising support. If certain …

Zandu Balm, based on ayurvedic concepts, with a blend of natural ingredients, was introduced in the 1930s. People began to believe in its efficacy and multipurpose use as a pain r…

In the early 90s, milk faced a surprising challenge from soft drinks. Thanks to liberalization, people got access to colas, sodas and chocolates, etc. The National Dairy Develo…

Wipro launched a sandalwood–turmeric-based soap called Santoor in 1985 after evaluating several product concepts. Santoor was coined from the first three letters of both ‘san'dalw…

There were a few parameters to be followed when ITC ventured into edible oil marketing which the team had agreed upon:1) Packed refined oil for the same price as loose oil, which …

Till recently, Nerolac was FCB Ulka’s oldest client. In fact, the Goody Tiger logo (discontinued a few years back) was tweaked to suit the brand by Subhash Tendle, an art director…

Hero Honda introduced a 4-stroke motorcycle badged CD100 in the mid-1980s. It had a class-leading mileage of 80 km/l, unheard of at the time. The brief was to make motorbikes, …

Over 60 years ago, the Zodiac brand name was created by MY Noorani and Hasan Taj of Lintas over a cup of tea at an Irani restaurant. Hathaway Shirts in the US had used an uncon…