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Tag: Prahlad Kakkar

Categories Advertising

Iconic Ads: Pepsi – Yeh Dil Maange More – Shahrukh & Sachin

Posted on July 13, 2021June 13, 2022by Vejay Anand
Yeh Dil Maange More was coined by Anuja Chauhan at JWT. This was the Indian version of the ‘Ask For More’ commercial by Janet Jackson for Pepsi. The phrase became extremely pop…
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Categories Advertising

Iconic Ads: Pepsi – Mera Number Kab Aayega

Posted on July 13, 2021July 13, 2021by Vejay Anand
In early 2000, internationally Pepsi had launched a promo campaign, Pepsi Numeromania. As complicated as the name, was the promo. Pepsi wanted a campaign that was simpler and Indi…
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Categories Advertising

Iconic Ads: Pepsi – Hi, I Am Sanjana

Posted on July 11, 2021July 11, 2021by Vejay Anand
1993, post-liberalization, cable television was taking off. Entertainment had changed and there was more of it. The younger consumers were demanding and brand conscious. Pep…
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Categories Advertising

Iconic Ads: Pepsi – Yeh Dil Maange More

Posted on July 10, 2021September 18, 2022by Vejay Anand
Pepsi always understood the prevailing attitude of the youth and communicated with them in a language that was relevant at that time. Over time, as the youth evolved, so did the c…
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Categories Advertising

Iconic Ads: Maggi Noodles – Bas Do Minute

Posted on July 9, 2021July 9, 2021by Vejay Anand
1982, Maggi Noodles were launched in India, targeting working women. It was positioned as a “convenience product” - an alternative for lunch and dinner. By creating a new category…
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Categories Advertising

Iconic Ads: Strepsils – The MGM Lion Meow!

Posted on July 9, 2021by Vejay Anand
1970’s. Back to the Boots Company but a different brand – Strepsils. And with Clarion The difficult Anil Kapoor was the client, and he used to grind agencies to death. Agenc…
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Categories Advertising

Iconic Ads: Coldarin – Kya Haal Bana Rakha Hai

Posted on July 8, 2021by Vejay Anand
Anil Kapoor (later CEO, Ulka), the marketing manager at Boots had a problem, Coldarin launched in the late 1970s was struggling. Coldarin was derived from Cold+Asprin and was f…
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Categories Advertising

Iconic Ads: Maggi Sauces – It’s Different

Posted on July 6, 2021July 6, 2021by Vejay Anand
According to Nestle- “Maggi Hot & Sweet is a unique blend of sweet and chilli and it has always appealed to the palates of the masses, irrespective of age or gender. It was…
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Categories Advertising

Iconic Ads: Prestige – Jo Biwi Se Karen Pyaar

Posted on July 5, 2021July 5, 2021by Vejay Anand
In 1982, Prestige introduced a new revolutionary product, a pressure cooker with GRS (Gasket Release System). It had a rubberized gasket instead of a melt gasket, which decreased …
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Categories Advertising

Iconic Ads: Pepsi – Nothing Official About It

Posted on July 2, 2021July 1, 2022by Vejay Anand
The 1996 Cricket World Cup was a proxy to celebrate the liberalized India - a battleground for the cola MNCs that had come in. A lot was at stake.  Pepsi had lost its bid …
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