Indian Railways was one of the co-sponsors for the Commonwealth Games and as a part of the gives, they received a lot of FCT ( free commercial time) on television.
For the comm…
In early 2000, the Cancer Society (CPAA) approached Piyush Pandey to create a campaign for cancer prevention, specifically anti-smoking. Piyush had lost his sister earlier to canc…
The Hindu wanted to reach out to the youth. It wanted to show that it was a vibrant and aggressive newspaper.
The idea was to engage, create a conversation with topics that aff…
The advertising of Titan Watches can never be complete without the signature tune. It was the idea of Suresh Mullick – NCD of Ogilvy in 1984, to choose Mozart’s 25th Symphony, and…
In the 2000s, SBI Life Insurance researched 25 – 45-year-olds. Interestingly, the group between 25 and 35 years did not consider pension as an investment option since they thought…
In the early 2000s, Pidilite had been selling an epoxy compound adhesive under the brand ‘M-Seal’, as a B2B product. It was used by professionals like plumbers, mechanics, masons …
In 2002, there was a massive Polio outbreak in North India. UP and Bihar comprised 95% of the cases. There was huge resistance to the polio vaccination.
The Ministry of Health …
Another brand from the Pidilite umbrella, Fevi Kwik, needed help from Ogilvy. The brief was very simple, Fevi Kwik sticks surfaces together almost immediately. This was to appeal …
Fevicol advertising is, as people would say, ‘Hatke’! It has moved beyond the physical adhesiveness between surfaces to a more metaphorical one. The 'Fevicol Ka Jod' is just not p…
The famous Fevicol logo was created by M. Swaminathan of Ogilvy (then Ogilvy, Benson and Mather) in the 70s based on the idea that it should be easy to remember and recall. Since …
In the 90s, colours, shades and the choice of paint brands were decided by the painter or the hardware store salesperson.
Most brands had around 40 shades of paint. With a lim…
Sometime in 1993, Piyush Pandey was on holiday in the US visiting Michigan, Florida, Hawaii etc.
While in Hawaii, he had a desperate call from his Managing Director, Ranjan Ka…
In 2002, an excited Piyush Pandey called KBS Anand, CEO & Amit Syngle – then CMO, Asian Paints for a meeting at the Ogilvy office. The Ogilvy & Asian Paints teams were try…
The mid-90s were the early days for mobile telephony in India. Everybody who was somebody was trying to get a piece of the pie. Ericsson was one of them, and Nexus Equity was thei…
