What Today’s Pet Parents Really Want!
The pet care industry in India is booming. With over 30 million pet parents and an estimated ₹7,500 crore (₹75 billion) market size, the sector is experiencing rapid growth. From …
Tag: Pets
From Plates to Bowls: What Pet Food Brands Can Learn from Human Weight Management Trends
As pet obesity continues to rise, pet food companies have a unique opportunity to address this growing concern by learning from the human food industry. Drawing insights from how …
Why Animals Outshine Humans: Lessons in Loyalty, Simplicity, and Unconditional Love
People frequently admire animals for certain traits that make them "better" than humans, but this is a subjective judgment. Animals have characteristics people admire for being no…
Categories Pets
Anthropomorphism With Pets
Anthropomorphism, which refers to assigning human characteristics and feelings to animals, is commonly observed among those who keep pets. This inclination influences the percepti…
Pets Snacks And Human Snacking Trends
The snacking craze and the increasing focus on practicality in pet items are two examples of consumer behaviours that can make their way into the pet industry.
The surge i…
Human-Inspired Pet Trends: A Revolution in Pet Food and Grooming Industries
Co-writer: Ravi Teja Mandapaka
The trend of humanizing pets has been gaining momentum in recent years, and it's more than just a fad. The trend reflects a significant shift in …
Doggone! What My Furry Kids Taught Me
"Animals may teach us invaluable lessons about ourselves, which may be their most incredible gift." Author: Nick Trout
As a dog parent and dog lover, I couldn't pass up this ch…
Categories Pets
Sustainability in the Pet Food Industry
In the early 21st century, the concept of sustainability has grown more popular. Businesses and whole industries are looking for ways to use eco-friendly products and practices in…
Millennials Are Driving the Indian Pet Industry
It is estimated that the Indian pet business is one of the strongest and fastest-growing in the world's pet sector. A new pet speciality brand is launched every week, while establ…
Puffery Claims In Petfood Marketing
Pet food product manufacturers want to fill the innovation pipeline with products and ideas that open up new market possibilities for them.
A pet food company's long-term succe…
A New Dog Is Topping A Top Dog – How Chewy Is Beating Amazon
Strange are the ways of branding in e-commerce in the US. The Amazon reminded you of the Brazilian rain forest the first time you heard about it. A newcomer to the online retail w…
Natural Health and Wellness for Pets – Retailer Implications
There are many types of natural health and wellness products on the market, and it is the responsibility of retailers to explain the items' efficacies.
There's nothing like the…
Pet Parents Are Becoming Pickier
Even while pet owners are spending more, they are becoming more concerned about what they put in and on their pets. Many pet owners are becoming more aware of what goes into t…
What 2022 Holds For Pet Care – Indian Trends
Humans are increasingly relying on our dogs to provide emotional support and friendship. If pet parents pay it forward in 2022, the pet industry might soar to new heights.
1. T…