A quiet revolution is underway in India’s pet food industry — one inspired by our own health journeys. As more Indians embrace holistic wellness, clean eating, and functional nutr…
Over the past few decades, the pet food industry has undergone a remarkable transformation—shaped by rising urbanisation, the humanisation of pets, and increasing awareness about …
The pet care industry in India is booming. With over 30 million pet parents and an estimated ₹7,500 crore (₹75 billion) market size, the sector is experiencing rapid growth. From …
As pet obesity continues to rise, pet food companies have a unique opportunity to address this growing concern by learning from the human food industry. Drawing insights from how …
People frequently admire animals for certain traits that make them "better" than humans, but this is a subjective judgment. Animals have characteristics people admire for being no…
Anthropomorphism, which refers to assigning human characteristics and feelings to animals, is commonly observed among those who keep pets. This inclination influences the percepti…
The snacking craze and the increasing focus on practicality in pet items are two examples of consumer behaviours that can make their way into the pet industry.
The surge i…
Co-writer: Ravi Teja Mandapaka
The trend of humanizing pets has been gaining momentum in recent years, and it's more than just a fad. The trend reflects a significant shift in …
"Animals may teach us invaluable lessons about ourselves, which may be their most incredible gift." Author: Nick Trout
As a dog parent and dog lover, I couldn't pass up this ch…
In the early 21st century, the concept of sustainability has grown more popular. Businesses and whole industries are looking for ways to use eco-friendly products and practices in…
It is estimated that the Indian pet business is one of the strongest and fastest-growing in the world's pet sector. A new pet speciality brand is launched every week, while establ…
Pet food product manufacturers want to fill the innovation pipeline with products and ideas that open up new market possibilities for them.
A pet food company's long-term succe…
Strange are the ways of branding in e-commerce in the US. The Amazon reminded you of the Brazilian rain forest the first time you heard about it. A newcomer to the online retail w…
There are many types of natural health and wellness products on the market, and it is the responsibility of retailers to explain the items' efficacies.
There's nothing like the…
