Categories Marketing
Nascar Blindness – Marketing Myopia
In 2004, Arthur Miller wondered, “How can the polls be neck and neck when I don’t know one Bush supporter?” Since he did know any, he wondered where were all these people?
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Tag: marketing
Categories Marketing
Post Demographics – Classical segmentation is out
Classic demographics like age and gender are losing importance among marketers.
Some observations
Global connectivity is hastening the spread of information.&nbs…
Categories Marketing
Emotional Rational Brands – Brands with a Purpose
Raksha Bandhan or Friendship Day has seen an outpouring of emotional creativity from brands. This is an indication of social mores, as we as consumers have become more socially aw…
Great Product! Great Deal! But Have You Forgotten the True Expectations of the Customer?
The Tata Nano was a great product at a great price. Launched in 2009, it was the cheapest car in the world. History was being created; a blue ocean amid all the other coloured one…
Categories Marketing
Tale of Missed Opportunities – Are Loyalty Programs Serving the Purpose?
I fly a lot on the domestic circuit. I fly on airlines that have frequent flyer programs and also on those which do not. Since I also fly on value airlines like Indigo, Spice, Go …
Marketing is an Ongoing Love Affair
Why can't we have a commonsensical approach to business in general and marketing in particular? We have this habit of complicating things way beyond what is necessary. There are i…