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Tag: history

Categories Business, General

Unforgotten Brands: Pizza Hut

Posted on April 23, 2025by Vejay Anand
From a small Kansas storefront to dining tables around the world The Humble Beginnings (1958) In the summer of 1958, two college brothers—Dan and Frank Carney—took a leap of…
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Categories Advertising, Business, General, Marketing

Unforgotten Brands: KitKat

Posted on April 20, 2025April 29, 2025by Vejay Anand
The story of KitKat reaches back further than most would expect — to 18th-century England. Around the late 1690s, a pastry cook named Christopher Cat gained popularity for his mut…
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Categories Business, General, Marketing

Unforgotten Brands: Toblerone- The Triangular Icon of Swiss Chocolate

Posted on April 20, 2025April 20, 2025by Vejay Anand
From the cobbled streets of Bern to the global chocolate aisle, Toblerone has carved out a legacy as distinct as its triangular peaks. But beyond its sweet exterior lies a story l…
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Categories Advertising, Business, Marketing

3000 Year Story: How Palmolive Was Turned Around

Posted on September 25, 2024March 28, 2025by Vejay Anand
Copywriter Claude C. Hopkins encountered the problem in 1911 when two Milwaukee soap makers, Charles Pearce and B.J. Johnson, came to him with a dilemma. Palmolive, their toilet s…
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Categories Business, General

Unforgotten Brands: Malabar

Posted on August 21, 2024November 25, 2024by Vejay Anand
malabar-logo
When MP Ahammed was born, his father, a farmer, was well-known in his hometown of Karayad and had already reached the age of 60. He was the youngest of six children and the only s…
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Categories Business, Marketing

Gatorade – Preventing Dehydration

Posted on May 11, 2023May 12, 2023by Vejay Anand
gatorade-logo-1.png
Dewayne Douglas, an assistant football coach at the University of Florida, met with a group of university scientists at the start of the 1965 summer season to discuss the bad impa…
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Categories General

Rooh Afza – The Refresher

Posted on August 11, 2022February 3, 2023by Vejay Anand
rooh afza
Hakeem Muhammad Kabeeruddin formulated Rooh Afza in 1906 in Ghaziabad and introduced by Hakim Hafiz Abdul Majeed in Old Delhi, India. Hakim Hafiz Abdul Majeed set out to develo…
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Categories General

Amrutanjan – The History and Its Tryst with Independence

Posted on August 9, 2022August 9, 2022by Vejay Anand
Amrutanajan yellow pack
Kasinathuni Nageswara Rao was born in the Krishna district of Andhra Pradesh in 1867. After finishing his elementary education at his birthplace, he moved to Madras to gradua…
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Categories General

Unforgotten Brands: Boroline – The Symbol of Independence

Posted on August 8, 2022May 30, 2024by Vejay Anand
boroline pack
To treat their children's cuts, cracked lips, and rough skin and infections, generations of Bengali families have relied on Boroline, a scented cream that has a long history of us…
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Categories General

Parachute – And the Success of the Brand

Posted on August 7, 2022August 9, 2022by Vejay Anand
parachute coconut oil
Kanchi Morarji, hailing from Kutch in Gujarat, started this business in 1862. Later, he included his nephew, Vallabhdas, as a partner. The commission agency of Morarji and Vallabh…
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Categories General

Nalli Silks – A Household Name for Silks

Posted on August 4, 2022by Vejay Anand
nalli logo
Nalli Chinnasami Chetty was born in Kanchipuram, Tamil Nadu. His ancestors were from Nalli, Andhra Pradesh, and had relocated to Kanchipuram. Since the fifteenth century, textiles…
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Categories General

Old Monk – The Monk Who Sold A Rum

Posted on July 31, 2022August 1, 2022by Vejay Anand
Old monk
Edward Abraham Dyer, an entrepreneur from Scotland, established a brewery in 1843. (who also happened to be the father of Colonel Reginald Dyer, who oversaw the unfortunate massac…
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