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Tag: brands

Categories Business, Marketing

The Power of Founder-Driven Brands in India

Posted on March 23, 2025March 23, 2025by Vejay Anand
In today's hyper-competitive market, Indian consumers—especially Gen Z—aren't just buying products but investing in stories, personalities, and values. More than ever, homegrown b…
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Categories Business, Marketing

Genderless Brands: A New Phenomenon?

Posted on March 30, 2024March 30, 2024by Vejay Anand
mikimato-sports.webp
Men are starting to flaunt pearls. The participation of notable personalities like Harry Styles, Shawn Mendes, Sir Elton John, the Jonas Brothers, and Pharrell Williams highlights…
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Categories Business, Marketing

Soft Power and Brands

Posted on March 19, 2024March 19, 2024by Vejay Anand
soft power
Joseph S. Nye, Jr. coined the term "soft power" in international affairs in the 1980s to account for America's continued global dominance despite its seemingly dwindling military …
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Categories Business, Marketing

Limited & Unlimited: Bounded & Unbounded Brands

Posted on January 21, 2024February 8, 2024by Vejay Anand
linked and unlinked chains
When discussing brands, the phrases "bounded" and "unbounded" are used to describe how limited or limitless a brand's identity, reach, and products or services are. There are two …
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Categories Advertising, Marketing

Why Adaptability is Important for Enduring Brands

Posted on January 9, 2024January 9, 2024by Vejay Anand
enduring brands
Adaptability is crucial for enduring brands for several reasons, as it allows them to navigate changes in the market, consumer behaviour, and industry trends. In a dynamic world, …
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Categories Marketing

Opposites Attract – How Brands Can Benefit from Unanticipated Partnerships

Posted on November 4, 2022November 4, 2022by Vejay Anand
gucci x box
Many people were surprised by Lego's decision to team up with Levi's, but the two companies have apparently successfully worked together. To quote the Lego website, “Whether you b…
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Categories Business, Marketing

AntiFragile Brands – Growing in a VUCA world

Posted on March 15, 2022March 15, 2022by Vejay Anand
Andy Grove famously said, “Bad companies are destroyed by a crisis. Good companies survive a crisis. Great companies are defined by a crisis”. Marketing strategies will define …
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