Tag: advertising

Luciano Benetton admitted that Benetton's early focus was on ensuring that the product met demand and that they did not have to advertise. When they began exporting, he realised t…

In 1956, Vincent T. Cullers set out on a mission to revolutionise the industry. So that it would finally start serving a market that it had been neglecting for far too long. There…

Heinrich Engelhard Steinweg was born in Germany and raised there. He began his career as a carpenter before becoming an apprentice to a musical instrument maker. And then he st…

Karl Lieberman & Brandon Henderson were college mates and then creative partners at Euro RSCG in 2007. They had been working with the Mexican beer brand Dos Equis for some …

Johnnie Walker was seeing declining sales in 1999. Volume sales had decreased by 14 per cent, and market share had also been steadily losing momentum. Bartle Bogle Hegarty was …

In 2010, Volkswagen had started planning for airing commercials during the 2011 Superbowl. It was gearing up for a major push in the international markets, especially the US. …

Michael Jackson's managers approached Jay Coleman, founder/CEO of Entertainment Marketing & Communications International, in 1983, one year after the success of the album Thri…

British Airways commissioned Saatchi & Saatchi to create a new advertising campaign in 1989 after the airline had carried more than 24 million passengers. And it was Graham…

The Maha Kumbh Mela, which takes place every 12 years in Allahabad, attracts the world's largest crowd of pilgrims. A hundred million Hindus flock to the city to take a holy bath …

Lucie Austin, then the director of marketing for Coca-Cola South Pacific, received a 151-word creative brief in 2011 that gave marketing carte blanche to come up with an innovativ…

KFC discontinued its agreement with food-delivery expert Bidvest Logistics in October 2017 in favour of DHL. The system was in shambles just weeks after DHL took over delivery …

At Metro Trains Melbourne, there was an unusual and serious condition. People, particularly young people, had been seen behaving erratically around trains, with some resulting in …

The fundamental problem of the watch category while creating a TV spot is the sheer size of it. It is small. Watches are in the lifestyle category, and usually led by design an…

Mac sales had declined in the mid-2000s, so Apple wanted to offer customers a softer, human side of the Mac. Furthermore, a new Intel-based Mac was about to be released, which …