Tag: advertising

Ayurvedic or traditional Indian OTC medicines have been the focus of Dabur for more than a century and a half. Dr SK Burman mass-produced ayurvedic medicines that could be purchas…

Around 1980, Chiat/ Day began working with Apple. Prior to this, Chiat/Day, a New York-based advertising agency, was actively seeking new clients outside of the city. A copy…

A ten-year-old was enthralled by the ascent of France's famed Eiffel Tower. His desire to become an engineer was sparked by the building's design and the writings of French author…

Thomas James Barratt is referred to as "the Father of Modern Advertising" He had claimed that "any fool can make soap." ‘It takes a clever man to sell it.’   When it …

While media spending on advertising may be decreasing, the excitement that advertising can bring to a brand's positioning remains great & effective if done right. In 1983, …

It was a 60-second television ad that shook up American politics forever on September 7th, 1964. Counting the daisy petals was a 3-year-old girl in a plain frock who had plucked i…

The "I Love New York Logo"—consisting of an upper-case "I," a red heart symbol, and then the upper-case letters "N" and "Y," set in the rounded slab serif typeface The American Ty…

It was the latter days of the AIDS crisis in 1994. There was a lack of appreciation for LGBTQ socially and in culture. It was 3 years before Ellen DeGeneres came out. The US Milit…

Around the turn of the 20th century, the Esso Tiger initially debuted in Norway as a mascot. Before the outbreak of World War II, Esso's European subsidiaries continued to use the…

The first suggestion Lord & Thomas  (the advertising agency) gave their client American Tobacco must have flummoxed them: stop advertising most of your brands. Albert …

Luciano Benetton admitted that Benetton's early focus was on ensuring that the product met demand and that they did not have to advertise. When they began exporting, he realised t…

In 1956, Vincent T. Cullers set out on a mission to revolutionise the industry. So that it would finally start serving a market that it had been neglecting for far too long. There…

Heinrich Engelhard Steinweg was born in Germany and raised there. He began his career as a carpenter before becoming an apprentice to a musical instrument maker. And then he st…

Karl Lieberman & Brandon Henderson were college mates and then creative partners at Euro RSCG in 2007. They had been working with the Mexican beer brand Dos Equis for some …