Busy is probably the easiest excuse for not working, not prioritizing, not understanding, and a host of other reasons! Being busy is frantic shifting from one task to another, wit…
Everything takes time & if you wait until the last minute or expect things to happen suddenly, it's being unreasonable. Having an understanding of the importance of time and k…
We have been advised as marketing professionals to reach out to the maximum number of people in our target audience at the lowest cost. So our goal is to reach out to many people …
Who is your target audience? And why? Can you describe them?
If you don’t have specific answers to these questions, then you are in big trouble.
Time and again, I am g…
Listen to the Voice. Ignore the Noise
You have been bombarded with information, different opinions from different sources.
I follow simple logic - what is relevant and trust…
I am 'JUST' delayed by 30 minutes. Will be there shortly! The host of my meeting messaged me.
I had a meeting at 10.30 am with him. I was there in his office at 10.25 am. …
Loss of Faith
The last few years have seen an increasing ‘loss of faith’ against politicians and media (because all communication happens through offline and online media) than…
Raksha Bandhan or Friendship Day has seen an outpouring of emotional creativity from brands. This is an indication of social mores, as we as consumers have become more socially aw…
In arguably one of the best sports films ever - "Miracle"; Herb Brooks (played by Kurt Russell) chose 26 players ignoring far more talented and star players. In a conversation wit…
“ When the going gets tough, the tough get going” was a chart-busting song by Billy Ocean in the 80s. He would have never expected it to be relevant in tough economic conditions f…
The Tata Nano was a path-breaking product. Launched in 2009, with a price of Rs. 1 lakh/ $2000 approximately, this was indeed an invention of sorts. While everyone anticipated tha…
Technology and the Internet have broken barriers of communication & interaction for the common person. Tools like messenger services and more importantly social media sites li…
The Tata Nano was a great product at a great price. Launched in 2009, it was the cheapest car in the world. History was being created; a blue ocean amid all the other coloured one…
When I bought the OnePlus I think the phone had a certain OS but with the numerous updates, my phone now runs on the latest
Anyone with a smartphone would have downloaded numer…
