In 1980, the sales of Cherry Blossom, the shoe polish from Reckitt & Colman (now Reckitt Benckiser), were plateauing. With over 80% market share, it was the leader and there w…
Over 60 years ago, the Zodiac brand name was created by MY Noorani and Hasan Taj of Lintas over a cup of tea at an Irani restaurant.
Hathaway Shirts in the US had used an uncon…
ITC's Wills (Navy Cut) introduced a taste-enhancing filter in 1965, which marked a huge change in product development. Filter-tip cigarettes were designed to be safer as a reactio…
Vadilal began as a soda firm in 1907 and grew to become Gujarat's most popular ice cream brand in the 1970s. When they intended to expand to Mumbai in the 1980s, they ran into a p…
Ashok Kumar and Shammi Kapoor appeared in a commercial for Everest Advertising in the 1980s. They talked about welcoming the baaraat/ guests with Pan Parag.
It's surprising to …
Till around 2005, DTH was considered premium and exclusive. People had cable connections, which aired seventy to eighty channels and were happy with it. There were some satellite …
(Warning – I was confused which campaign I liked more, so I decided to show both)
Knowledge is Power, the saying goes. Success comes to those who use this acquired knowledge in…
In 1981, a big crisis hit the egg industry. Traders decide the price of eggs. They did not factor in the actual cost of production. Since they drove the market, they used to buy t…
In the early 90s, Mauritius was looking to give a boost to tourism. India was one of their key target markets. They wanted to show that Mauritius had more to offer than just beach…
Thums Up was at the crossroads again. The “Happy days are here again with Thums Up” followed by “Food, Friends and Thums Up” & "The Refreshing Cola" had done their part. …
Golf can be boring to watch but great to play. In the pandemic year, people have taken to it in a big way.
In September 2020, 26% more rounds were played than in 2019.
It ti…
Forbes recently said Kanye West was a billionaire
In 2016, he was in $53M of debt plus had a host of psychiatric problems.
This is a story of how negotiation changes y…
I went to the vegetable section of the supermarket. In front of me were lots of green capsicums, except for one red one.
When I left the store, what did I remember? I remembere…
Steve Jobs treated life as if it was flexible, and he used it to become a creator of reality. “The minute that you understand that you can poke life and … if you push it, somethin…
