The British Lifebuoy came to India in 1895 (the 1st container with soaps landed in Bombay). And for a very long time, it ran with its old proposition ‘Washing away germs to keep y…
Core Values
The Onida team and Advertising Avenues (Gautam Rakshit, Ashoke Roy, and Gopi Kukde) decided that upper-middle and upper-class Indians were primed for world-class pr…
In the early 1980s, it was drug regulation & then pharma ban, Vicks has been through a lot.
In the late 1980s, Vicks was moved from Over Counter (OTC) product to a prescrip…
Glaxo first brought it to India in 1964. Doctors were the first to recommend Complan — an abbreviated form of ‘Complete Food Plan' — as a convalescence drink.
However, in India…
Wipro launched a sandalwood–turmeric-based soap called Santoor in 1985 after evaluating several product concepts. Santoor was coined from the first three letters of both ‘san'dalw…
In 1989, Mudra was to present to Kerala Tourism. The branch head was Harshan & the creative director was Walter Mendez. Typically, small campaigns like this did not appeal to …
In 2002, an excited Piyush Pandey called KBS Anand, CEO & Amit Syngle – then CMO, Asian Paints for a meeting at the Ogilvy office. The Ogilvy & Asian Paints teams were try…
It would take 40 mins more for Michael Jordan’s table at Pasquale Jones to be ready. Dinner was with Lakers co-owner Jeanie Buss, Bucks co-owner Wes Edens & Celtics co-owners …
When Stephen Curry entered the NBA, he signed with Nike. His godfather, Greg Brink, worked for Nike. In Davidson college he wore Nikes.
Curry's contract with Nike was up for re…
Micheal Jordan wanted Adidas
But Adidas wasn't making an offer
Jordan was disappointed
Jordan didn't want Converse, but because of coach Smith, he wore them at University…
GEORGE CLOONEY & RANDE GERBER SOLD THEIR TEQUILA BRAND FOR UP TO $1 BILLION in 2017 to Diageo.
While building their vacation homes in Mexico, they spent time there & dr…
HOLLYWOOD STARS RYAN REYNOLDS & ROB McELHENNY BID FOR WREXHAM AFC
Wrexham is a 156-year football club – the oldest in Wales & 3rd oldest in the world
A non league cl…
When Joe was born, times were bad. Biden Sr could not find steady work.
Joe was a bad student. At the University, he was ranked 506/688.
Biden has a stutter. He reduced it b…
Rumour
Rumour has it in the 1970s, Rediffusion had made a pitch to Asian Paints, & they loved it. They were inclined to give Rediff the account, but when asked why Gattu wa…
