‘Cheap’ster – Is Cheap Passe?
The Tata Nano was a path-breaking product. Launched in 2009, with a price of Rs. 1 lakh/ $2000 approximately, this was indeed an invention of sorts. While everyone anticipated tha…
Categories Advertising
Anti Social – Social Media
Technology and the Internet have broken barriers of communication & interaction for the common person. Tools like messenger services and more importantly social media sites li…
Great Product! Great Deal! But Have You Forgotten the True Expectations of the Customer?
The Tata Nano was a great product at a great price. Launched in 2009, it was the cheapest car in the world. History was being created; a blue ocean amid all the other coloured one…
Categories General
The Update Itch – The Psychological Urge to be Upto Date
When I bought the OnePlus I think the phone had a certain OS but with the numerous updates, my phone now runs on the latest
Anyone with a smartphone would have downloaded numer…
Categories Marketing
Are You Being Served – Customer Mis-Experiences
I hadn’t dealt in stocks for the last few years, and I was surprised when I received a bill from my stockbroker for services that I had not availed of. I was willing to give the b…
Categories Business
If You Cannot Beat Them Then Adopt Them – Extending Your Business Model
Book-music-movie offline retailing in India is practically dead with almost all the major chains shutting down. The online ‘menace’ of the f availability of movies and music; incr…
Categories Business
There is a Hole in the Ship! – Missteps in Strategic Directions
We had a flight to catch at Delhi. And we were running late. We took solace in the fact that we had a real fast MUV and could rush to the airport in double-quick time. But that wa…
Categories Business
Back to the Future – The Comeback of the Old Boss
Steve Jobs, Howard Schultz, Charles Schwab, A.G. Lafley, Narayana Murthy, Micheal Dell, Kenneth Lay, Jerry Yang & Paul Allaire - The Comeback Bosses
And to spice it up - Jo…
Categories Business
Showing That You Care – How Empathy Helps at Work
A few years back, the UK business magazine “Management Today”, along with the Institute of Leadership and Management, carried out a survey of approximately 2500 managers and non-m…
Categories Business
Penny Wise, Pound Foolish- Short Term Success, Long Term Failure
I love the game of tennis. The ATP (Association of Tennis Professionals) releases tour rankings of its players at regular planned intervals.
There is a formula that is us…
Categories Marketing
Tale of Missed Opportunities – Are Loyalty Programs Serving the Purpose?
I fly a lot on the domestic circuit. I fly on airlines that have frequent flyer programs and also on those which do not. Since I also fly on value airlines like Indigo, Spice, Go …
Categories Business
Replacing Yourself – Let Your Job be Taken!
Unless an employee is altruistic and has reached a fair level of self-actualization, I am sure he/ she would like to see her career grow in terms of responsibility, authority and …
Why is the Transition from Product to Experience Brand Difficult?
Commodities > Products > Brands > Experiences
From a marketing standpoint, there has been an evolution of sorts. As customers’ expectations move up, so do the ex…
Categories Marketing
Get Real, Get Human – Brands as Humans!
When I was in B- school I was taught about brand personality and to the people who are still confused about it (and believe me many still are!)- 'Brand personality is the way a br…