Point of View

When Stephen Curry entered the NBA, he signed with Nike. His godfather, Greg Brink, worked for Nike. In Davidson college he wore Nikes. Curry's contract with Nike was up for re…

Micheal Jordan wanted Adidas But Adidas wasn't making an offer Jordan was disappointed Jordan didn't want Converse, but because of coach Smith, he wore them at University…

GEORGE CLOONEY & RANDE GERBER SOLD THEIR TEQUILA BRAND FOR UP TO $1 BILLION in 2017 to Diageo. While building their vacation homes in Mexico, they spent time there & dr…

HOLLYWOOD STARS RYAN REYNOLDS & ROB McELHENNY BID FOR WREXHAM AFC Wrexham is a 156-year football club – the oldest in Wales & 3rd oldest in the world A non league cl…

When Joe was born, times were bad. Biden Sr could not find steady work. Joe was a bad student. At the University, he was ranked 506/688. Biden has a stutter. He reduced it b…

Rumour Rumour has it in the 1970s, Rediffusion had made a pitch to Asian Paints, & they loved it. They were inclined to give Rediff the account, but when asked why Gattu wa…

Brooke Bond Taj Mahal Tea was launched in 1966 in Kolkata. India’s first premium tea brand, made from the finest leaves. In the 70s, Taj Mahal Tea had a strong British influenc…

The client was an unheard-of sports shoe brand - Tuff Shoes. They had some export surplus shoes and needed to liquidate them too. Also, a small brand that was trying to counter fo…

In 1991, Eveready batteries, the market leader, were under severe threat in the emerging urban youth segment. Traditional products rely on D-sized large batteries, torches, and tr…

According to Nestle- “Maggi Hot & Sweet is a unique blend of sweet and chilli and it has always appealed to the palates of the masses, irrespective of age or gender. It was…

Amul started chocolates in the early 1970s after the cocoa farmers from Kerala came to Varghese Kurien for help as cocoa prices had collapsed. GCCMF (Amul) had chosen Radeus as…

There were a few parameters to be followed when ITC ventured into edible oil marketing which the team had agreed upon:1) Packed refined oil for the same price as loose oil, which …

Unorganized retail dominated the saree market, which was fragmented. The goal was to become the market leader nationally while competing against local companies. And Reliance want…

In 1989, the scooter led Bajaj was under threat. Motorcycle brands such as Honda, Yamaha and Suzuki attracted customers with campaigns that emphasize speed, style, mileage and sup…