The Good Storytelling Pointers
Good stories have masala/drama. Shocking or provocative content isn't always drama. It might be as simple as the reader not knowing what happened next – a small mystery.Good stori…
AntiFragile Brands – Growing in a VUCA world
Andy Grove famously said, “Bad companies are destroyed by a crisis. Good companies survive a crisis. Great companies are defined by a crisis”.
Marketing strategies will define …
A New Dog Is Topping A Top Dog – How Chewy Is Beating Amazon
Strange are the ways of branding in e-commerce in the US. The Amazon reminded you of the Brazilian rain forest the first time you heard about it. A newcomer to the online retail w…
The LEGO Movies – Great Examples of Branded Content
“This has been the best year ever for the Lego Group. If I could sing and dance, I should be singing and dancing because it is a fantastic number of results.” — Lego Chief Executi…
Hidden Nuggets: Nestle Cappuccino Eclairs – Sign of Growing Up
Confectionery is a smorgasbord of many different shapes, sizes, colours, and flavours. While it gives a lot of variety to the customers, it is confusing too, and they are all vyin…
Hidden Nuggets: Polo – What’s Your Hole Story?
The first decade of the 2000s saw big brand wars in the gum, mint and breath fresheners market. Everybody was doing funny ads selling fresh breath, flavour etc. Brand recall becam…
Iconic Ads: Hajmola – Masterji
Ayurvedic or traditional Indian OTC medicines have been the focus of Dabur for more than a century and a half. Dr SK Burman mass-produced ayurvedic medicines that could be purchas…
Does Hockey Needs Its Own ‘Drive to Survive’?
ESPN said in 2021 that its ABC channel averaged 1.2 million viewers for the US F1 Grand Prix on 24th October, with a peak audience of 1.6 million. The number of people watching wa…
DoubleTree’s Chocolate Chip Cookies – Delighting the Customers & Creating Stories
Every day, the Doubletree By Hilton hotel chain distributes 75,000 freshly baked chocolate chip cookies to its guests for free. Something which guests look forward to now.
One …
Square Vs Diamond Shreddies – Creativity Boosts Sales
Shreddies had gotten boring in the eyes of Canadians. The 70-year-old brand was in decline and there was no fresh product innovation to draw attention to it.
For those who don'…
Natural Health and Wellness for Pets – Retailer Implications
There are many types of natural health and wellness products on the market, and it is the responsibility of retailers to explain the items' efficacies.
There's nothing like the…
Analytics, Betting and a Football Club – The Brentford Success Story
Brentford FC was promoted to the English Premier League last year after defeating Swansea in the Championship Play-off Final — a promotion that comes with a guaranteed $300 millio…
KFC and a Cultural Tradition in Japan
Christmas in Japan has become synonymous with a bucket of Kentucky Fried Chicken thanks to some brilliant marketing in the 1970s. KFC has enjoyed their busiest time of the year du…
Categories General
Why Does Norway Top The Winter Olympics Medal Tally?
Norway has won the most medals in the 2022 Winter Olympics. This isn't a one-off. In 2002, Norway has only finished outside the top four once since 1992. In 2018, Norway took firs…