The Overton window was once considered a niche concept in academic political science. However, it has emerged as a key concept that is used to explain the rise of Donald Trump and…
https://portfolio.mentza.com/portfolio/vejayanand/circles/15615
The article is here
https://onlykutts.com/index.php/2021/07/28/de-beers-a-diamond-is-forever/
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There is a lot of noise in the world. In a world where there is a lot of digital information, it is getting harder and harder to find the signal, also called important content, th…
When Emma Coats, a former Pixar employee, tweeted a series of storytelling maxims in 2011, the list of "Pixar's 22 Rules Of Storytelling" was created and shared.
"A mix of thin…
A chat with Sulekha Bajpai who scripted the famous commercial for this favourite kiddie cycle brand
https://portfolio.mentza.com/portfolio/vejayanand/circles/14929
For the w…
The classic Pan Parag ad with Shammi Kapoor and Ashok Kumar. A conversation with Sulekha Bajpai who wrote the script
https://portfolio.mentza.com/portfolio/vejayanand/circles/1…
https://portfolio.mentza.com/portfolio/vejayanand/circles/13493
https://open.spotify.com/episode/698okZ29mP4iMrWGTfK1DA?si=VlbIPxnyQLK8b-vk0BUEZg
Read the post at
http…
Before 2014, the majority of customers associated Under Armour with men. In 2013, the corporation clocked $2.3 billion, but its women's line brought in just $500 million.
Due t…
If you are in Bangalore, you cannot miss out on the ‘adjust’ bit. And the phrase from Pepsi is still used. What’s so special about it! The use of two languages in one sentence.
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Consumers thought that all fast-food chains had the same issues - low-quality products and ingredients that were grown in poor conditions with bad practices
Educating clients o…
"Just Do It" had been a rallying cry for sportspersons of all sports and abilities for more than three decades. The company sought to not only reenergize its trademark attitude fo…
The objectives for Bud Light while advertising at the Superbowl were first trying to get people's focus back on Bud Light and secondly, getting the product into the hands of custo…
The asset management firm, State Street Global Advisors, opted to advertise for an index fund that included companies with a varied gender mix and a high proportion of women in se…
The classic rhyming phrase is well-known to anyone who has ever flown. Piloting an aeroplane safely is about these three words
When it comes to emergencies, this is the standar…
