Iconic Ads: Anuncio Loteria de Navidad – Justino
Since 1812, Spain's annual Christmas lottery (Anuncio Loteria de Navidad) has been a national tradition. The Spanish people look forward to the Christmas lottery, even if they hav…
Iconic Ads: Dollar Shave Club – Our Blades Are F***ing Great
The video's star, Michael Dubin, launched the Dollar Shave Club in Los Angeles with a sense of irreverence.
While it seems to be a crudely filmed amateur project, it was actual…
Iconic Ads: Guinness – Surfer
In 1997, Abbott Mead Vickers (AMV) pitched for the Guinness account. Ogilvy & Mather, creators of such classic campaigns as "The Man with the Guinness," had been the agency of…
Iconic Ads: Volkswagen – Singin’ in the Rain
For 25 years, the Volkswagen Golf GTI had been an iconic vehicle and a recognisable brand name, and the debut of the current generation Golf GTI commercial (in 2005) was expected …
Pepsi’s Yeh Dil Maange More
https://portfolio.mentza.com/portfolio/vejayanand/circles/19837
https://open.spotify.com/episode/6Huc7YRHc7OASFiDV0bbHX?si=CfH5_P3jS-eYp1CZyJSImw
The articles are:
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Woodward’s Gripe Water
https://portfolio.mentza.com/portfolio/vejayanand/circles/19102
https://open.spotify.com/episode/5Mz4I4G7XsiCgeES0DyqC8?si=wMXFNTJEQkeDz4-lqw7w-A
The article is - https://…
Iconic Ads: Kay Jewelry- Every Kiss Begins With Kay
Kay Jewelers was once lost in a sea of monotony. That's all you need to do to sell jewellery was the common opinion in the business.
Buying jewellery is an emotional experience…
Millennials Are Driving the Indian Pet Industry
It is estimated that the Indian pet business is one of the strongest and fastest-growing in the world's pet sector. A new pet speciality brand is launched every week, while establ…
Categories General
Occam’s Razor – Keep It Simple
If Occam's Razor conjures thoughts of shaved faces and shaving foam, you're not too far off the mark. The "rule of parsimony," or Occam's Razor, is a philosophical instrument for …
Puffery Claims In Petfood Marketing
Pet food product manufacturers want to fill the innovation pipeline with products and ideas that open up new market possibilities for them.
A pet food company's long-term succe…
Categories General
The Pygmalion Effect – Rising Expectations
You are getting started on a new project. Your boss visits you and tells you that he's looking forward to seeing the finished product since he's certain that you'll do a great job…
Categories General
Crazy New Ideas – Acceptance – Why and Why Not?
Great things start from great ideas. Most people first reject an idea that seems outlandish, but with time, it becomes the norm.
It's reasonable to say that the vast majority o…
Categories Advertising
Iconic Ads: Hovis – The Bike Ride
Alan Hepburn, who was in charge of marketing for Hovis in the 1970s, asked Collett Dickinson Pearce to come up with creative ideas that touched the audience's emotions instead of …
Iconic Ads: Fosters – The Australian For Lager
At some point in the early 1980s, Britishers had been racking their brains for many months to come up with an advertising campaign for the introduction of Foster's Lager in the UK…