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Categories Business, General

Self Centered Personal Interest Drives Revolutions

Posted on June 24, 2021September 30, 2022by Vejay Anand
self interest
Nassim Taleb would be happy that the Black Swan Theory has shown its face in various parts of the world. Tunisia, Syria and closer home Nepal. In a sign of increasing courage a…
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Categories General, Marketing

The Past Comes to the Future?

Posted on June 24, 2021June 1, 2022by Vejay Anand
Back to the future
I was having a lunch meeting in a 'very happening' mall when a young thing walked in. She wore clothes which...well she had some clothes! She did get a dekko from me, but nothing …
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Categories Business

The Absurdity of SOPs

Posted on June 24, 2021June 1, 2022by Vejay Anand
For any organization to survive, systems and processes are required. The larger the organization gets the more the SOPs (Standard Operating Procedure). The more the number of &nbs…
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Categories Business, General

Hypocrisy of Corporate Ethics?

Posted on June 24, 2021June 1, 2022by Vejay Anand
Some years back a large MNC took an altruistic stance of terminating the services of the employees who had arguably resorted to 'not so fair' measures to cut down on their taxes. …
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Categories Business, General

Mongrel Principle – Dogs Way to Organizational Recruitment

Posted on June 23, 2021June 1, 2022by Vejay Anand
Mongrel Principle
I love dogs. I have had pedigreed dogs from a genetically fashioned birth and I have had dogs that were born out of nature's promiscuity. The result of this promiscuity is typical…
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Categories General, Marketing

The Public Life of Private People

Posted on June 22, 2021June 1, 2022by Vejay Anand
Tracking through apps
With the ever-expanding scope of telecommunications and the need to interact with each other in an otherwise world of tenuous relationships 'being private' is a question mark. …
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Categories Advertising, Marketing

Iconic Ads: Share the Load – Ariel

Posted on June 17, 2021June 1, 2022by Vejay Anand
Ariel Share the Load
In 2014-15, P&G asked BBDO India to build emotional equity for Ariel, the flagship detergent brand from P&G. Ariel was doing exceedingly well. Josy Paul knew that adver…
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Categories Advertising, Marketing

Iconic Ads: Google – Reunion

Posted on June 17, 2021June 1, 2022by Vejay Anand
Google Reunion Ad India
Around 2015, Google wanted to interact with users to showcase its different uses through stories that will make the users love it even more.  Google believed that all user…
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Categories Advertising, Marketing

Iconic Ads: Tanishq – Remarriage

Posted on June 17, 2021June 1, 2022by Vejay Anand
Tanishq remarraige
Typically in a marriage, the elders buy jewellery for the bride. Tanishq was finding the elders the block for various reasons and one of them was the designs from Tanishq were con…
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Categories Advertising, Marketing

Iconic Ads: Ajanta Clocks -Cuckoo Waltz

Posted on June 17, 2021June 1, 2022by Vejay Anand
Ajanta Clocks advertising
In the early 90s, Ajanta Clocks had reached out to Mudra. They had a huge inventory of clocks of different types in the warehouse, unsold. Their godown was packed with tons of …
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Categories Advertising, Marketing

Iconic Ads: Amaron -Lasts Long, Very Long, Ting Tong

Posted on June 11, 2021June 1, 2022by Vejay Anand
Amaron batteries Lasts long, ting tong
Car batteries were a forgotten product. Under the hood, forgotten for a long time, till something happened. A slow-moving product! …
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Categories Advertising, Marketing

Iconic Ads: Fevicol – Moochwali

Posted on June 11, 2021June 22, 2022by Vejay Anand
Fevicol Moochwali
Pidilite was celebrating the Golden Jubilee ( 50 years) of Fevicol and to celebrate this Ogilvy made a commercial …
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