Categories General
Occam’s Razor – Keep It Simple
If Occam's Razor conjures thoughts of shaved faces and shaving foam, you're not too far off the mark. The "rule of parsimony," or Occam's Razor, is a philosophical instrument for …
Puffery Claims In Petfood Marketing
Pet food product manufacturers want to fill the innovation pipeline with products and ideas that open up new market possibilities for them.
A pet food company's long-term succe…
Categories General
The Pygmalion Effect – Rising Expectations
You are getting started on a new project. Your boss visits you and tells you that he's looking forward to seeing the finished product since he's certain that you'll do a great job…
Categories General
Crazy New Ideas – Acceptance – Why and Why Not?
Great things start from great ideas. Most people first reject an idea that seems outlandish, but with time, it becomes the norm.
It's reasonable to say that the vast majority o…
Categories Advertising
Iconic Ads: Hovis – The Bike Ride
Alan Hepburn, who was in charge of marketing for Hovis in the 1970s, asked Collett Dickinson Pearce to come up with creative ideas that touched the audience's emotions instead of …
Iconic Ads: Fosters – The Australian For Lager
At some point in the early 1980s, Britishers had been racking their brains for many months to come up with an advertising campaign for the introduction of Foster's Lager in the UK…
Iconic Ads: Hamlet (Cigars) – Photobooth
Tim Warriner and Roy Carruthers were sitting in their shared office on the fourth floor of Collett Dickenson Pearce's Howland Street building in 1964, staring at a brief that aske…
Iconic Ads/ Tweets: Oreo – Dunk in the Dark
In the third quarter of the American football game between the Baltimore Ravens and the San Francisco 49ers in 2013, at the Mercedes-Benz Superdome in New Orleans, there was a pow…
Iconic Ads: Volkswagen – The Last Mile
The oddly shaped car designed to fit five passengers transcended its dubious origins and became popular with members of the American counterculture during the 1960s and 1970s. The…
iPod – a Thousand Songs in Your Pocket
https://portfolio.mentza.com/portfolio/vejayanand/circles/18386
https://open.spotify.com/episode/7mvUAGudNEFe2oMM0GDQjG?si=NvAaigMXQBiGarkuPjqNTw
The article is here
h…
NECC – Roz Khao Ande
This campaign made eggs a staple diet for Indians.
https://portfolio.mentza.com/portfolio/vejayanand/circles/17704
https://open.spotify.com/episode/6s1lCUuYvNDvlb2J70BqoL?s…
L’Oreal – Because I Am Worth It
https://portfolio.mentza.com/portfolio/vejayanand/circles/16968
https://open.spotify.com/episode/7HMQmRAZg6lEcw9go5314e?si=esIOb78tRXqYbbye3y2zXw
The article is
https…
Miss Clairol – Does She..or Doesn’t She?
https://portfolio.mentza.com/portfolio/vejayanand/circles/16304
https://open.spotify.com/episode/0vhjLW8ZU12qxm0jmVGxzO?si=6bQWzxuBTvOZJjIKwwebsQ
The article is
https…
Are Price, Quality, & Convenience USPs Anymore?
Obtaining value from a product or service has historically required making certain sacrifices in order to meet certain criteria. If I want to spend the least amount of money, I ha…