Point of View

The value of a brand in international markets is bolstered by the "Country of Origin” impact. Depending on the context, a "Made In" label might communicate many aspects of a count…

Volkswagen introduced the Beetle to the American market in the 1950s. The general public in the United States strongly preferred flashy, high-powered vehicles. And here was an aut…

What first drew my attention to Mané was a viral post that included a photo of him with a broken iPhone and a remark in which he explained his perspective on material success. ( T…

Frances Tiafoe reached the semi-finals of the US Open, but there is a fascinating tale behind his achievement. Frances Tiafoe and his twin brother Franklin were born in Hyattsv…

In 2002, Crispin Porter + Bogusky's Paul Keister and his team were lounging about at his place, coming up with the approach that would ultimately win them the business. You can ge…

This unassuming advertisement for Berlitz Language Schools demonstrates that not every advertisement has to be epic in order to last the test of time. It was produced in 2006 by t…

During the course of 2017, Jocelyn Chabanis and Eugene Pua at Publicis Singapore devoted a significant amount of their time to working on the Vicks account for the APAC region. …

After leading a sugarcane revolution in Maharashtra that resulted in the opening of one of the very first sugar mills in India, Walchand Hirachand Doshi established Ravalgaon Conf…

The best brands are those that simplify your life. Consider tech giants like Google and Amazon, as well as mobile phone providers like Vodafone. They stand out from the crowd beca…

While it's true that marketers have a penchant for the future and have to be in sync with current consumer behaviour, it's frequently wise to look back into a brand's history in o…

Laxmanrao has three brothers and sisters. Two passions captivated him. The first was to logically disassemble whatever mechanical thing he encountered. Second, painting. He drew a…

YezdiPolaroidJawaVW BeetleRol – a-Cola All are well-loved, once-popular brands that vanished from store shelves and were then resurrected. Despite the fact that these names …

Campa Cola was developed in 1977 by the Pure Drinks Group. When Coca-Cola first arrived in India in 1949, it was launched by Pure Drinks Group, which became the country's exclusiv…

It is routine for a coworker who has been tasked with completing a presentation by a certain date to fail to do so within the allotted time frame, even though they had previously …