Categories Marketing
The U-Turn of the Kraft Logo
Kraft Pre 2009
Kraft, the multinational food conglomerate, updated its corporate logo in 2009. The new design was meant to differentiate the company's branding from that of Kra…
Categories Marketing
Tropicana’s Packaging Redesign – A $50 Million Failure
One of the most intriguing package redesigns is the 2009 makeover failure of Tropicana.
Background
Tropicana used to be owned by PepsiCo, and the company decided to change i…
The GAP Logo Redesign – A Botched Attempt
In 1969, the world's first Gap store opened. Due to its widespread appeal, it became one of the world's biggest speciality stores.
Gap redesigned a 20-year-old logo in 2010 in …
“Shot on iPhone” – A Contrarian Campaign
Companies have long explored ways to highlight technology in their products. And there are many, many commercials which you don’t remember! They do little more than emphasising t…
Iconic Ads: Morton Salt – When It Rains, It Pours
In the 1880s, Joy Morton invested in a salt firm in Chicago, and it was the beginning of the Morton family's success. Back then, salt was very profitable because the pioneers and …
Iconic Ads: John Lewis – The Boy & the Piano – Elton John
'The Child & The Piano' was John Lewis's much-anticipated Christmas advertising campaign for 2018. It told the tale of a young boy and the gift that changed his life.
Elton…
Iconic Ads: Thai Life Insurance – Unsung Hero
Insurance companies have a bad name because people think they take your money for premiums and then use bureaucratic red tape to hold up your claim for as long as possible. On the…
Iconic Ads: Gillette – We Believe – The Best Men Can Be
The short film, conceptualised by Grey ( Joe Mongognia, Patrick Conlon, Abigail Hoeflinger & Brian Pluta) and directed by Kim Gehrig, opens with the question, "Is this the bes…
Categories Marketing
A Key to Great Brand Engagement is Brand Rituals
Our daily routines are rife with opportunities for brands to cement their place in customers' lives and become an integral part of their identity.
Humans have an innate penchan…
Categories General
The Significance of Rituals
What associations do you have with the word "ritual?" Most likely, it will be of a religious nature, with puja, chanting, and centuries-old customs. You may dismiss them as nothin…
Categories Marketing
Beatles and Product Quality
The 1960s are often regarded as the pivotal decade in the development of popular music. If it weren't for one band, The Beatles, the 1960s wouldn't be nearly as memorable.
The …
Paw Power – Pet Influencers
You stumble onto an adorable puppy video while browsing Instagram. Feelings of utter adoration fill our hearts. This is the strength of having a pet. We like going home to our fur…
Brandalism – anti-advertising
Since 2012, the activist organization Brandalism (a portmanteau of 'brand' and 'vandalism') is a form of anti-advertising and has used a style of guerilla campaigning known as "su…
Iconic Ads: Skoda – Cake
In 1999, Fallon started work with Skoda; and by early 2000, the agency had launched its first campaign for the first generation Fabia supermini, Felicia's replacement. Grey London…