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Categories Advertising, Marketing

Iconic Ads: Volkswagen – The Last Mile

Posted on May 25, 2022May 27, 2022by Vejay Anand
The oddly shaped car designed to fit five passengers transcended its dubious origins and became popular with members of the American counterculture during the 1960s and 1970s. The…
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Categories Advertising, Marketing

iPod – a Thousand Songs in Your Pocket

Posted on May 24, 2022May 24, 2022by Vejay Anand
podcast
https://portfolio.mentza.com/portfolio/vejayanand/circles/18386 https://open.spotify.com/episode/7mvUAGudNEFe2oMM0GDQjG?si=NvAaigMXQBiGarkuPjqNTw The article is here h…
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Categories Advertising, Podcasts

NECC – Roz Khao Ande

Posted on May 24, 2022May 24, 2022by Vejay Anand
podcast
This campaign made eggs a staple diet for Indians. https://portfolio.mentza.com/portfolio/vejayanand/circles/17704 https://open.spotify.com/episode/6s1lCUuYvNDvlb2J70BqoL?s…
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Categories Advertising, Podcasts

L’Oreal – Because I Am Worth It

Posted on May 24, 2022by Vejay Anand
podcast
https://portfolio.mentza.com/portfolio/vejayanand/circles/16968 https://open.spotify.com/episode/7HMQmRAZg6lEcw9go5314e?si=esIOb78tRXqYbbye3y2zXw The article is https…
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Categories Advertising, Podcasts

Miss Clairol – Does She..or Doesn’t She?

Posted on May 24, 2022May 24, 2022by Vejay Anand
podcast
https://portfolio.mentza.com/portfolio/vejayanand/circles/16304 https://open.spotify.com/episode/0vhjLW8ZU12qxm0jmVGxzO?si=6bQWzxuBTvOZJjIKwwebsQ The article is https…
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Categories Business, General

Are Price, Quality, & Convenience USPs Anymore?

Posted on May 24, 2022June 1, 2022by Vejay Anand
Excellent Chewy Customer Service
Obtaining value from a product or service has historically required making certain sacrifices in order to meet certain criteria. If I want to spend the least amount of money, I ha…
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Categories Advertising, Marketing

Iconic Ads: Kenneth Cole – Imelda Marcos

Posted on May 22, 2022May 22, 2022by Vejay Anand
1986 was the year in question. The former dictator Ferdinand Marcos and his wife, Imelda, were making headlines in the Philippines for their glamorous lifestyle despite the fact t…
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Categories General

Overton Window – How Politicians Are Impacted

Posted on May 19, 2022May 19, 2022by Vejay Anand
The Overton window was once considered a niche concept in academic political science. However, it has emerged as a key concept that is used to explain the rise of Donald Trump and…
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Categories Advertising, Podcasts

De Beers – A Diamond is Forever

Posted on May 19, 2022May 19, 2022by Vejay Anand
podcast
https://portfolio.mentza.com/portfolio/vejayanand/circles/15615 The article is here https://onlykutts.com/index.php/2021/07/28/de-beers-a-diamond-is-forever/ …
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Categories Business, General

The Lindy Effect

Posted on May 18, 2022May 19, 2022by Vejay Anand
There is a lot of noise in the world. In a world where there is a lot of digital information, it is getting harder and harder to find the signal, also called important content, th…
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Categories Advertising, Marketing

Pixar’s 22 Rules of Storytelling

Posted on May 11, 2022May 18, 2022by Vejay Anand
When Emma Coats, a former Pixar employee, tweeted a series of storytelling maxims in 2011, the list of "Pixar's 22 Rules Of Storytelling" was created and shared. "A mix of thin…
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Categories Advertising, Podcasts

Tobu Cycle

Posted on May 11, 2022May 12, 2022by Vejay Anand
podcast
A chat with Sulekha Bajpai who scripted the famous commercial for this favourite kiddie cycle brand https://portfolio.mentza.com/portfolio/vejayanand/circles/14929 For the w…
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Categories Advertising, Podcasts

Pan Parag

Posted on May 11, 2022May 19, 2022by Vejay Anand
podcast
The classic Pan Parag ad with Shammi Kapoor and Ashok Kumar. A conversation with Sulekha Bajpai who wrote the script https://portfolio.mentza.com/portfolio/vejayanand/circles/1…
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Categories Advertising, Podcasts

Mile Sur Mera Tumhara

Posted on May 11, 2022May 19, 2022by Vejay Anand
podcast
https://portfolio.mentza.com/portfolio/vejayanand/circles/13493 https://open.spotify.com/episode/698okZ29mP4iMrWGTfK1DA?si=VlbIPxnyQLK8b-vk0BUEZg Read the post at http…
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