Iconic Ads: John Lewis – The Boy & the Piano – Elton John
'The Child & The Piano' was John Lewis's much-anticipated Christmas advertising campaign for 2018. It told the tale of a young boy and the gift that changed his life.
Elton…
Iconic Ads: Thai Life Insurance – Unsung Hero
Insurance companies have a bad name because people think they take your money for premiums and then use bureaucratic red tape to hold up your claim for as long as possible. On the…
Iconic Ads: Gillette – We Believe – The Best Men Can Be
The short film, conceptualised by Grey ( Joe Mongognia, Patrick Conlon, Abigail Hoeflinger & Brian Pluta) and directed by Kim Gehrig, opens with the question, "Is this the bes…
Categories Marketing
A Key to Great Brand Engagement is Brand Rituals
Our daily routines are rife with opportunities for brands to cement their place in customers' lives and become an integral part of their identity.
Humans have an innate penchan…
Categories General
The Significance of Rituals
What associations do you have with the word "ritual?" Most likely, it will be of a religious nature, with puja, chanting, and centuries-old customs. You may dismiss them as nothin…
Categories Marketing
Beatles and Product Quality
The 1960s are often regarded as the pivotal decade in the development of popular music. If it weren't for one band, The Beatles, the 1960s wouldn't be nearly as memorable.
The …
Paw Power – Pet Influencers
You stumble onto an adorable puppy video while browsing Instagram. Feelings of utter adoration fill our hearts. This is the strength of having a pet. We like going home to our fur…
Brandalism – anti-advertising
Since 2012, the activist organization Brandalism (a portmanteau of 'brand' and 'vandalism') is a form of anti-advertising and has used a style of guerilla campaigning known as "su…
Iconic Ads: Skoda – Cake
In 1999, Fallon started work with Skoda; and by early 2000, the agency had launched its first campaign for the first generation Fabia supermini, Felicia's replacement. Grey London…
Iconic Ads: Reebok – Field of Dreams
Even though they are less prominent now, Reebok was a dominant force in the football industry in the 1990s and early 2000s, with famous athletes like Ryan Giggs, Dennis Bergkamp, …
When to Pivot a Brand
Many well-established brands are created with certain consumers in mind, for specific purposes, or with particular qualities and benefits in mind. Unpredicted consumer and user be…
Categories Marketing
“Made In” is more important than ever.
The value of a brand in international markets is bolstered by the "Country of Origin” impact. Depending on the context, a "Made In" label might communicate many aspects of a count…
Categories Marketing
Brand Negatives to Brand Positives
Volkswagen introduced the Beetle to the American market in the 1950s. The general public in the United States strongly preferred flashy, high-powered vehicles. And here was an aut…
Categories General
Sadio Mane – The “True” Superstar
What first drew my attention to Mané was a viral post that included a photo of him with a broken iPhone and a remark in which he explained his perspective on material success. ( T…