Point of View

The concept of "reverse branding" might seem novel to some. Branding is a process that involves establishing a relationship between a product or service and its target audience. C…

The more options a business gives its customers, the better, or so the thinking goes. For instance, they think that if they stocked 300 different kinds of shirts instead of just a…

When you travel with Singapore Airlines, you feel that many aspects communicated through various media are extended to the aircraft - the Singapore Girl, the high price levels, t…

In 1963, Despite his success as a tractor maker, Ferruccio Lamborghini was dissatisfied with his choice of Ferrari. The clutch was too easy to disengage, in his opinion. He took a…

Brand positioning is the "science and art of creating and deploying messages that create perceptions in the minds of your target markets." This is based on the idea that your mark…

Got Milk?, The Energizer Bunny,  Colonel Sanders, Ramesh & Suresh in 5 Star and  Mr Gulati at MDH. For some of them, and maybe all of them, when you read the list…

Patagonia boldly took up a full-page ad in the Black Friday 2011 issue of The New York Times advising readers not to purchase their jackets. A note explaining why potential buyers…

The creative team at Wieden & Kennedy met together in the summer of 2001 at the advertising agency's Amsterdam headquarters to discuss how they might condense the enchantment …

Alexa's standing as a top virtual assistant was being questioned. The commercial debuted when Alexa-enabled devices like the Amazon Echo were beginning to face more competition. G…

People may be convinced to act against their will, one of the biggest misunderstandings in the fields of sales and communication. It's as if they think they can convince people to…

The concept that South Korean popular culture has exerted a huge influence on the world at large is known as "Hallyu," or "the Korean wave." K-Pop is comparatively recent, evol…

Despite slowing economies around the world, a pandemic (which actually boosted sales), and rising prices, the pet food industry has grown steadily over the last few years. It's st…

The goal was to revive interest in the often low-key and overlooked Volvo brand. In 2015, Volvo was hoping to take advantage of the fact that advertisers pay $4.5 million for 3…

When you were in primary school, there are high chances that your teacher had you and your classmates do a Mother's Day art project to give to your mom. Probably, you couldn't wai…