Point of View

In 1997, Abbott Mead Vickers (AMV) pitched for the Guinness account. Ogilvy & Mather, creators of such classic campaigns as "The Man with the Guinness," had been the agency of…

For 25 years, the Volkswagen Golf GTI had been an iconic vehicle and a recognisable brand name, and the debut of the current generation Golf GTI commercial (in 2005) was expected …

https://portfolio.mentza.com/portfolio/vejayanand/circles/19837 https://open.spotify.com/episode/6Huc7YRHc7OASFiDV0bbHX?si=CfH5_P3jS-eYp1CZyJSImw The articles are: htt…

https://portfolio.mentza.com/portfolio/vejayanand/circles/19102 https://open.spotify.com/episode/5Mz4I4G7XsiCgeES0DyqC8?si=wMXFNTJEQkeDz4-lqw7w-A The article is - https://…

Kay Jewelers was once lost in a sea of monotony. That's all you need to do to sell jewellery was the common opinion in the business. Buying jewellery is an emotional experience…

It is estimated that the Indian pet business is one of the strongest and fastest-growing in the world's pet sector. A new pet speciality brand is launched every week, while establ…

If Occam's Razor conjures thoughts of shaved faces and shaving foam, you're not too far off the mark. The "rule of parsimony," or Occam's Razor, is a philosophical instrument for …

Pet food product manufacturers want to fill the innovation pipeline with products and ideas that open up new market possibilities for them. A pet food company's long-term succe…

You are getting started on a new project. Your boss visits you and tells you that he's looking forward to seeing the finished product since he's certain that you'll do a great job…

Great things start from great ideas. Most people first reject an idea that seems outlandish, but with time, it becomes the norm. It's reasonable to say that the vast majority o…

Alan Hepburn, who was in charge of marketing for Hovis in the 1970s, asked Collett Dickinson Pearce to come up with creative ideas that touched the audience's emotions instead of …

At some point in the early 1980s, Britishers had been racking their brains for many months to come up with an advertising campaign for the introduction of Foster's Lager in the UK…

Tim Warriner and Roy Carruthers were sitting in their shared office on the fourth floor of Collett Dickenson Pearce's Howland Street building in 1964, staring at a brief that aske…

In the third quarter of the American football game between the Baltimore Ravens and the San Francisco 49ers in 2013, at the Mercedes-Benz Superdome in New Orleans, there was a pow…