The McRib sandwich from McDonald's, which consists of a boneless pork patty formed into the shape of ribs, covered with BBQ sauce, and topped with raw onions and pickles, has beco…
Music is popular because it has the power to make us feel things and enriches our lives with variety and experience. People who are alone often feel anxious and lonely, but we've …
As much as the advent of the digital era has improved business on a global scale, it has not been without cost. With so many options and resources available online, buyers often c…
Commoditization makes it more difficult than it has ever been to maintain a lead over one's rivals. Commoditized goods, even in categories such as mobile phones, drinks, and soaps…
The Coca-Cola Company changed the recipe for the most popular soft drink in the world on April 23, 1985. Many people think this was the biggest gamble in the history of consumer p…
Many people were surprised by Lego's decision to team up with Levi's, but the two companies have apparently successfully worked together. To quote the Lego website, “Whether you b…
It's an odd psychological irony that although we try our hardest to avoid internal contradictions, we're fascinated by the seeming contradictions we see in others. The human exper…
It has been seen that these trends are gaining popularity in the dog food market. Experts believe that the humanization of dogs is a primary driver of consumer behaviour and produ…
Just one more case study on the perils of attempted rebranding.
Royal Mail, the UK's national postal service, rebranded as Consignia in the early years of the 21st century. The…
Successful branding may also aid in gaining more positive international recognition for the country.
Peru has been using its new brand identity since 2011. Since 2009, the Peru…
Kraft Pre 2009
Kraft, the multinational food conglomerate, updated its corporate logo in 2009. The new design was meant to differentiate the company's branding from that of Kra…
One of the most intriguing package redesigns is the 2009 makeover failure of Tropicana.
Background
Tropicana used to be owned by PepsiCo, and the company decided to change i…
In 1969, the world's first Gap store opened. Due to its widespread appeal, it became one of the world's biggest speciality stores.
Gap redesigned a 20-year-old logo in 2010 in …
Companies have long explored ways to highlight technology in their products. And there are many, many commercials which you don’t remember! They do little more than emphasising t…
