Great Ads: Reebok – 25915 Days
The average lifespan is just 25,915 days, thus in honour of their bodies, Reebok is challenging its fans and followers with a campaign called "25,915 Days."
The company's 2015 …
Apple – “Creativity Goes On” – Prolific Creative Activity During the Quarantine
"Creativity is just connecting things," Steve Jobs famously stated. He was especially praising how having a wide range of life experiences might inspire new ideas. Jobs believed t…
Categories Marketing
Go Pro Awards – Brand Loyalty with User-Generated Content
This marketing strategy serves as a model for how to effectively use customer experiences. Provide incentives for customers to utilise and share their experiences with your produc…
Iconic Ads: Heineken – Worlds Apart
Over the three years prior to 2016, Heineken's UK sales increased healthily. But the beer industry was facing some serious difficulties.
Still, Heineken only had a 2.5% ma…
Categories Marketing
Barbie Doll Syndrome and Body Dysmorphic Disorder
Body dysmorphic disorder, sometimes known as "Barbie doll syndrome" or "Barbie syndrome," is characterized by an obsession with attaining an unrealistic ideal of beauty, such as t…
Categories Marketing
The Fanta Rebrand – Getting More Playful
Fanta has changed its logo, just like Pepsi and Sprite have, and the results are great. A redesigned wordmark and brighter colours make up the new worldwide brand identity for the…
Categories Marketing
The Bottom Dollar Effect and the Dissatisfaction
The bottom-dollar effect indicates that if you give yourself Rs 10,000 a year to spend on new clothes, you would be less content with the last item you buy with that last remainin…
Creation of Halitosis and the Success of Listerine
Humans have not had the best of breaths for years, and it has been shown that even in ancient times, people have attempted to address this issue. For instance, the Egyptians devel…
Categories General
Handling Customer Expectations in Petcare Retail
The best retail employees will be as knowledgeable as possible on the preventative and therapeutic care of pets since more and more pet parents are turning to retailers for their …
Categories Marketing
The Ikea & Idli Batter Connection
The term "IKEA Effect" refers to the phenomenon wherein a product's perceived worth rises after it has been assembled or prepared by the buyer (even if it is partial)
Other pro…
The Product Placement Evolution
Do you recall Katrina Kaif riding a Royal Enfield Bullet in the movie Zindagi Na Mile Dobara?
While the term "product placement" may seem modern, it has a long history. Famous …
Categories Marketing
Angostura Bitters – And The Oversized Label
When people think of cocktail bitters, they automatically think of Angostura.
Although Angostura is a household name, the brand itself retains an air of mystery. To begin, the …
Categories Marketing
The Pepsi Rebrand – Backward & Forward
Companies like Nokia and Burberry have undergone dramatic rebranding efforts in 2023. Pepsi has updated its logo for the first time since 2008, and it's back to the future
The …
Hermes & The Kelly & Birkin Bag – History
On January 10, 1801, in a little German village, Thierry Hermès entered the world. Thierry was the youngest of many brothers. Tragically, Thierry would lose most of his rela…