Categories Marketing
Debranding – Does Your Brand Require It?
Multiple organisations over the last decade have abandoned logos with shadows, textures, and features in favour of simplified, flat designs. As designers attempt to fit logos into…
Pepsodent Taught People to Brush Their Teeth
An old friend contacted advertising professional Claude C. Hopkins in 1915 with a business proposition. His friend had found a fantastic product, he said, one that was certain to …
Iconic Ads – Mauka Mauka
The 2015 ICC Cricket World Cup was just under a year away. And Star Sports wanted to make a big splash about it since it had the contract to showcase it.
The internal creative …
Categories Business
Smart Growth: How Adjacency Expansion Can Propel Business Forward
Adjacency expansion is a business strategy for growth that involves expanding into new products, services, or markets related to the company's existing business. This can be achie…
The Pepsi Paradox
Pepsi's market share gradually grew over Coke's in the '70s and '80s. In commercials, people always chose Pepsi, but real-life consumers also preferred the sweeter flavour. In 198…
Categories Business
Unforgotten Brands – Mathrubhumi Newspaper
There was discontent among certain Congress party officials in Kerala because established media outlets had ignored the party's campaign. In other words, they chose to crowdfund a…
Contradictory Brands and Their Implications on Brand Portfolios
As a brand manager, you could have to deal with various brands that fall under the same roof, each with its own identity, positioning, and target market. This is known as a brand …
Categories Business
Unforgotten Brands – Woodlands Hotel
On October 21, 1898, K. Krishna Rao was born in Kadandale, a village not far from Mangalore. His dad was a local priest and Ayurvedic doctor, and the family owned a few acres of p…
Categories Business
Unforgotten Brands – Dasaprakash
Udupi has always been a vibrant convergence of faith and taste, marked by its predominant Sattvic culture, its residents' relatively simple way of life, and, of course, its delici…
Why Are Discounts Like Steroids?
Discounts! And I will see many people perk up. Everyone loves a deal, no matter how big or small. However, some brands have made it a habit and cannot seem to let go of them
D…
Categories Business
Unforgotten Brands – Joy Ice Cream
In 1948, L.C. Java, who was working as an assistant mines manager for Killick Nixon and holding a Bachelor of Science with Honours in Geology, travelled to London to attend the Co…
Categories Business
Unforgotten Brands – Arun Ice Cream
R.G. Chandramogan, a 21-year-old native of Tiruthangal, a mofussil town in the Sivakasi taluk of the Virudhunagar district in southern Tamil Nadu, decided to remain in Chennai and…
Categories Business
Unforgotten Brands – BSA Bicycles
The Birmingham Small Arms Company Limited (BSA) was a large British industrial company that produced a variety of products, including firearms (both military and sporting), b…
Categories Marketing
Are The Differences Between Fads and Trends Blurring?
Several reasons, including the speed with which information travels and how cultures adapt, contribute to the blurring of the lines between fads and trends in today's society.
…